Cartoon Network, truTV, Adult Swim, TBS, and TNT ratings notes

Categories: Network TV Press Releases

Written By

December 2nd, 2009

via Turner:

Cartoon Network

Cartoon Network’s Nov. 25 (7-8:30 p.m.) presentation of the original live-action/CGI-animated movie Ben 10: Alien Swarm earned both broadcast and cable television’s #1 telecast ranking of the day among ALL kids and boys demos—kids and boys 2-11, 6-11 and 9-14.  Scoring triple-digit delivery and ratings gains vs. the 2008 time period, the film delivered 4,018,000 viewers age 2+.  The telecast now ranks as Cartoon Network’s #2 most-watched original movie premiere in its 17-year history, just behind last September’s Scooby-Doo! The Mystery Begins.

Among Cartoon Network’s stand-out original programming, November ’09 presentations of the live-action Destroy Build Destroy (Wednesdays, 8 p.m.) earned solid ratings and delivery gains among kids 6-11, kids 9-14 and boys 9-14.  Across the month compared to November ‘08, average kids 6-11 ratings (2.2) grew by 5% and delivery (539,000) by 3%, kids 9-14 ratings (1.9) and delivery (467,000) both grew by 36%, and boys 9-14 ratings (3.1) and delivery (382,000) both grew by 48%.

The network’s Sunday night family movie franchise Flicks (Sundays, 7-9 p.m.) also earned considerable improvement compared to its performance last November.  Kids 6-11 average ratings (2.9) and delivery (716,000) both jumped by 19%.  Kids 2-11 average ratings (2.5) grew by 14% and delivery (1,016,000) by 11%.  And kids 9-14 average ratings (2.5) and delivery (609,000) both advanced by 32%.

Additionally, Friday night telecasts of Batman: The Brave & The Bold (7:30 p.m.) in November attracted more older kids audiences vs. the same time period last year—kids 9-14 ratings (1.9) increased by 12% and delivery (452,000) by 9%, and boys 9-14 ratings (2.9) increased by 7% and delivery (357,000) by 8%.

truTV

With 11 months of the year complete, TRU-TV on track to deliver the highest yearly ratings in its history.  The network took another step toward achieving that goal by chalking up its most-watched November ever in delivery of key demos, including adults 18-34 (236,000); adults 18-49 (537,000); adults 25-54 (542,000); men 18-34 (118,000); men 18-49 (298,000); men 25-54 (302,000); and women 18-34 (118,000).

truTV scored superb growth for the month compared to a year ago, with adults 18-34 up 22%, adults 18-49 up 13%, adults 25-54 up 5%, men 18-34 up 11%, men 18-49 up 17% and men 25-54 up 8%.

truTV ranked among ad-supported cable’s Top 10 networks for November in total day delivery of men 25-54 (194,000).

truTV’s median age for November was three years younger (45) than the same time period last year.

Premieres of truTV’s smash hit series Operation Repo continued to deliver amazing results in November, with the fifth-season premiere on Nov. 9 garnering truTV’s biggest audience ever for a series telecast, with 2.2 million viewers and 1.6 million households.  In addition, the show ranks as cable’s #2 entertainment program in the Monday 10 p.m. timeslot in delivery of viewers (1,929,000); adults 18-49 (1,040,000); adults 25-54 (972,000); men 18-34 (273,000); men 18-49 (581,000); and men 25-54 (566,000).

Also contributing to truTV’s strong November were two new series:  It Only Hurts When I Laugh (1.3 million viewers; 671,000 adults 18-49) and Full Throttle Saloon (1.2 million viewers; 714,000 adults 18-49).

Adult Swim

Ranking #1 for young adult delivery among all ad-supported basic cable across November 2009—adults 18-34, adults 18-24 and men 18-24—Adult Swim’s average total day delivery of adults 18-34 (457,000) increased by 7% and ratings (0.7) by 17%, compared to the same time period last year.  Additionally, average monthly adults 18-49 delivery (642,000) improved by 17% compared to November ’08.  November results also note that Adults Swim programs accounted for 12 of the top 50 telecasts of the month on ad-supported basic cable with adults 18-34.

Among the late-night network’s original programming, The Venture Bros. (Sunday, 12 midnight) earned double-digit delivery increases across the board—adults 18-34 average delivery (906,000) increased by 40%, while adults 18-24 average delivery (502,000) increased by 20%.  Similarly, men 18-34 delivery (642,000) improved by 35% and men 18-24 delivery (351,000) improved by 4%.  Metalocalypse (Sunday, 12:30 a.m.) also earned solid increases, with adults 18-34 delivery (633,000) jumping by 22% and adults 18-24 delivery (367,000) by 3%.

Ad-supported cable’s top-rated #1 comedy, Family Guy (Monday, 11 p.m.) scored solid November ’09 delivery gains among adults 18-34 delivery (1,025,000 – up 9%) and men 18-34 delivery (647,000 – up 15%).  Adults 18-49 average delivery (1,478,000) also improved by 19% and men 18-49 delivery (910,000) improved by 22%.

TBS

In its first three weeks on TBS, Lopez Tonight averaged 1.4 million viewers; 1 million households; 482,000 adults 18-34; and 870,000 adults 18-49.

  • Among both adults 18-34 and 18-49, the first three weeks of Lopez Tonight outdelivered the season-to-date averages for The Colbert Report, The Late Late Show with Craig Ferguson, Late Night with Jimmy Fallon, Jimmy Kimmel Live and Last Call with Carson Daly.  In addition, Lopez Tonight has outdelivered the season-to-date average for Late Show with David Letterman and The Wanda Sykes Show among adults 18-34.
  • Lopez Tonight has delivered outstanding growth for TBS in the 11 p.m. hour, with viewers up 33%, households up 27% and adults 18-34 up 30% and adults 18-49 up 34% when compared to the same time period for the four weeks leading up to the premiere.
  • A continuing hit with multicultural viewers, Lopez Tonight’s audience is 32% Hispanic and 26% African-American.

The hit series Tyler Perry’s Meet the Browns enjoyed an outstanding November, ranking as ad-supported cable’s #1 comedy series in delivery of total viewers (2.7 million), adults 18-49 (1.3 million) and adults 25-54 (1.3 million).

TNT

Through the first month of the 2009-10 NBA regular season, TNT continues to experience the most-watched NBA regular season in Turner's 26 years of NBA coverage.  Through 12 games, the network is averaging a 1.4 national household rating, up 27% over the first 12 games of the 2008-09 NBA season (1.1 national household rating).  In addition, delivery of total viewers is up 27% (2,082,000 vs. 1,642,000), while delivery of households is up 24% (1,568,000 vs. 1,265,000).

The network has also seen significant increases in key demos including:

  • Adults 18-34:  +28%    691,000 in 2009 vs. 538,000 in 2008
  • Adults 18-49:  +20%  1,162,000 vs. 966,000
  • Adults 25-54:  +22%  1,035,000 vs. 845,000
  • Men 18-34:  +31%    516,000 vs. 394,000
  • Men 18-49:  +24%    836,000 vs. 674,000
  • Men 25-54:  +29%    746,000 vs. 580,000

Source:  Nielsen Media Research, Live + Same Day data. NBA Regular Season on TNT through 1st 4 weeks, 11/04/1994 through 11/26/09.

 
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