ESPN's 21.4 Million Viewers for Patriots-Saints Second Most-Watched Cable Program of All-Time

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

December 2nd, 2009

Who-Dat

via ESPN:

For Immediate Release

December 2, 2009

ESPN’s Monday Night Football: 21.4 Million Viewers for Patriots-Saints Game

Second Most-Watched Cable Program of All-Time in Households and Viewers;

Second-Highest Rating in ESPN History;

ESPN Wins the Night in Households, Viewers, and Key Male and Adult Demos Among All Networks

This week’s Monday Night Football game on ESPN – the New Orleans Saints’ improving to 11-0 with a 38-17 victory over the New England Patriots – earned a 15.0 rating, representing an average of 14,872,000 households (21,402,000 viewers – P2+), making it the second most-watched cable telecast of all time among both households and viewers, as well as ESPN’s second-highest rating in the network’s 30-year history. The MNF game also ranks as the top prime time program of the past two weeks (since 11/16/09) among all broadcast and cable networks in households, viewers, and all key male and adult demos.

The Patriots-Saints game finished just shy of ESPN’s Monday Night Football telecast October 5 (Green Bay Packers at Minnesota Vikings), which set the all-time cable records for households (15,136,000) and viewers (21,839,000), based on an ESPN-record 15.3 rating.  ESPN has set the cable household viewership record four times in as many years since acquiring the rights to MNF. In all, cable’s seven biggest household audiences ever -- and eight of the top 10 – (excluding breaking news) are ESPN MNF games.

Monday’s game delivered a combined 35.0 rating in Boston (13.1 on ESPN and 21.9 on WCVB-ABC), as well as a combined 66.7 rating in New Orleans (23.3 on ESPN and 43.4 on WDSU-NBC). The New Orleans rating is the highest combined local rating for ESPN’s Monday Night Football this year, surpassing the 63.9 in New Orleans for the Falcons-Saints game (Nov. 2).

For 2009, ESPN’s MNF telecasts represent cable’s 12 biggest audiences among households and viewers (and 13 of the top 14 among households). Through 12 weeks (13 games) of the NFL season, ESPN’s MNF is averaging a 10.6 rating and 10,447,000 households (14,560,000 P2+), up 18 percent, 18 percent and 19 percent, respectively, from last season.

ESPN DEPORTES

ESPN Deportes’ Spanish-language coverage of Monday Night Football also delivered its highest rating and most-watched NFL game ever. The Patriots-Saints delivered a 1.5 Hispanic rating and 77,000 Hispanic households, surpassing the 1.4 Hispanic rating and 68,000 Hispanic households from the Jets-Dolphins game (Oct. 12). For the season, MNF games on ESPN Deportes are averaging a 1.0 Hispanic rating, 46,000 Hispanic households and 62,000 Hispanic viewers, increases of 150%, 171% and 100%, respectively, from 2008.

ESPN.COM

ESPN.com had 75.6 million page views to NFL content accessed via computers and mobile devices for Monday thru Tuesday at noon -- up 13 percent from the comparable time period last year.  Specifically, page views for the NFL section on computers and mobile were up 20 percent from last year.  Additionally, ESPN.com streamed 1.5 million NFL related videos.

Most-Viewed Monday Night Football Games on ESPN (2006 – Present)

Rank     Date             Teams                                            Viewers (000s)          HHs (000s)

1       10/05/2009      Green Bay Packers-Minnesota Vikings              21,839                  15,136

2       11/30/2009      New England Patriots-New Orleans Saints  21,402                  14,872

3       09/15/2008      Philadelphia Eagles-Dallas Cowboys              18,608                  12,953

4       12/03/2007      New England Patriots-Baltimore Ravens            17,522                  12,529

5       10/23/2006      New York Giants-Dallas Cowboys           16,028                  11,807

6       11/09/2009      Pittsburgh Steelers-Denver Broncos               16,002                  11,358

7       09/28/2009      Carolina Panthers-Dallas Cowboys                15,705                  11,354

8       09/25/2006      Atlanta Falcons-New Orleans Saints               14,999                  10,850

9       09/21/2009      Indianapolis Colts-Miami Dolphins                14,710                  10,849

10      10/16/2006      Chicago Bears-Arizona Cardinals          14,231                  10,804

Top 10 Most-Viewed Programs in Cable Television History (Households):

Rank     Date             Teams                                            Network         HHs (000s)

1       10/05/2009      Green Bay Packers-Minnesota Vikings              ESPN                    15,136

2       11/30/2009      New England Patriots-New Orleans Saints  ESPN                    14,872

3       09/15/2008      Philadelphia Eagles-Dallas Cowboys              ESPN                    12,953

4       12/03/2007      New England Patriots-Baltimore Ravens            ESPN                    12,529

5       10/23/2006      New York Giants-Dallas Cowboys           ESPN                    11,807

6       11/09/2009      Pittsburgh Steelers-Denver Broncos               ESPN                     11,358

7       09/28/2009      Carolina Panthers-Dallas Cowboys                ESPN                     11,354

8       11/09/1993      Larry King (NAFTA Debate)                       CNN                     11,174

9       10/02/2008      Vice Presidential Debate                                FOX NEWS                11,098

10      09/25/2006      Atlanta Falcons-New Orleans Saints              ESPN                    10,850

Top 10 Most-Viewed Programs in Cable Television History (Viewers):

Rank     Date             Teams                                            Network          Viewers (000s)

1       10/05/2009      Green Bay Packers-Minnesota Vikings              ESPN                    21.839

2       11/30/2009      New England Patriots-New Orleans Saints  ESPN                     21,402

3       09/15/2008      Philadelphia Eagles-Dallas Cowboys              ESPN                     18,608

4       12/03/2007      New England Patriots-Baltimore Ravens            ESPN                    17,522

5       08/17/2007      High School Musical 2                            Disney Channel          17,241

6       11/09/1993      Larry King (NAFTA Debate)                        CNN                     16,837

7       12/25/1994      Detroit Lions-Miami Dolphins                     ESPN                    16,063

8       10/23/2006      New York Giants-Dallas Cowboys           ESPN                    16,028

9       11/09/2009      Pittsburgh Steelers-Denver Broncos               ESPN                    16,002

10      09/28/2009      Carolina Panthers-Dallas Cowboys                ESPN                    15,705

Note: excluding breaking news; live + same day

Top 3 Ratings in ESPN History:

Rank     Date             Teams                                            Rating

1       10/05/2009      Green Bay Packers-Minnesota Vikings              15.3

2       11/30/2009      New England Patriots-New Orleans Saints  15.0

3       12/06/1987      Chicago Bears-Minnesota Vikings         14.4

RAVENS-PACKERS AT LAMBEAU FIELD THIS WEEK ON MNF

This week’s MNF game on ESPN Dec. 7 will be a matchup of playoff hopefuls when Ray Lewis and the Baltimore Ravens travel to historic Lambeau Field to face Aaron Rodgers and the Green Bay Packers at 8:30 p.m. ET. ESPN’s game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.

 
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