via network press release:
Univision #1 Network in the Country in Overall Prime on Friday Night
Among Adults 18-49 and Adults 18-34, Regardless of Language
NPM Broadcast Prime Highlights Week of 11/23/09
• Regardless of language, Univision was the #1 network in the country on Friday night among all Adults 18-49 (1.9 million) and Adults 18-34 (969,000).
• The #1 Program on Friday night was Univision’s “Sortilegio” (Love Spell) among Adults 18-49 and Adults 18-34. Rounding out the Top 5 programs of the night among Adults 18-34 were Univision’s “En Nombre del Amor” (In the Name of Love) at #3 and “La Rosa de Guadalupe” (The Rose of Guadalupe) at #5. Among Adults 18-49 “En Nombre del Amor” came in at #4.
• For the week, Univision was the #4 broadcast network in primetime on Monday (1.1 million) and Wednesday (990,000) night among Adults 18-34, beating NBC and CW on Monday and ABC and CW on Wednesday.
• Univision finished the week as the 5th most-watched network in primetime with 3.2 million Total Viewers 2+, 1.6 million Adults 18-49, 852,000 Adults 18-34 and 187,000 Teens 12-17, out-delivering CW. Additionally, Univision ranked #3 among Kids 2-11 (415,000), beating CBS, NBC and CW.
• Univision out-delivered ABC, CBS, NBC or FOX on 3 out of 7 nights among Adults 18-34, on 5 out of 7 nights among Teens 12-17 and on one night among Adults 18-49.
• “En Nombre del Amor” (In the Name of Love) made Univision the #5 ranked network in the M-F 8-9pm hour among Adults 18-49 (1.6 million), Adults 18-34 (873,000) and Total Viewers 2+ (3.3 million), delivering more viewers in this hour than CW and Telemundo.
• Last week, Univision’s “Sortilegio” (Love Spell) beat ABC, NBC, CW and Telemundo making it the #3 ranked network in the M-F 9-10pm hour among Women 18-34 (785,000). Additionally, the novela ranked #4 for the week among Adults 18-34 (1.2 million) and Teens 12-17 (273,000).
• “Sortilegio’s” (Love Spell) Monday and Tuesday telecasts were among the Top 30 programs for the week for Adults 18-34, out-performing English-language programs such as ABC’s “Modern Family,” “Castle,” “Find My Family;” NBC’s “Heroes,” “Biggest Loser: Where Are They Now Special,” “Trauma;” CBS’ “Survivor Samoa Thanksgiving Special,” “ The Good Wife,” “CSI:NY” and FOX’s “So You Think You Can Dance” among others.
• “Sabado Gigante” (Giant Saturday) made Univision the #3 ranked network on Saturday night among Kids 2-11 (324,000), beating ABC and CBS. Additionally, “Sabado Gigante” (Giant Saturday) came in at #4 among Adults 18-34 (515,000) and Teens (138,000), beating CBS.
• Sunday night’s special presentation of “Premios TV y Novelas” garnered and average audience of 3.0 million Total Viewers 2+, 1.6 million Adults 18-49 and 892,000 Adults 18-34; making Univision the #5 ranked network for the night across key demographics.
How come TV by the numbers doesn’t cover Univision? With news like this, I don’t see why it wouldn’t be. Aren’t it’s ratings similar to CW?
Allen: not enough reader interest for the overnight reporting. Its ratings are better than the CW’s, though although they are targeting different ad markets (Univision’s ads are in Spanish)
And I was just thinking about it. I believe they only have the 3 shows that are all on 5 days a week. And there is no sense in a renew/cancel index for them because they have all new shows every season I think. From what it seems, they run the shows for a season, then create a new show and reuse all the same storylines, just with different characters.
“From what it seems, they run the shows for a season, then create a new show and reuse all the same storylines, just with different characters.”
Their “telenovelas” are provided by Mexican channel Televisa.
Apart from having the usual key elements replicated more than often, some of them are remakes of old big novelas hits (when Sortilegio ends next year, they will start with Corazon selvaje which has already been done 3-4 times in Mexico).
The telenovela formula is popular in Central/South America (and has been popular a couple of decades ago in some Mediterranean countries too): they are like soap opera with a fixed end, they may run 100-200 episodes but at the end of the cycle the happy ending arrives, the evil is defeated, the leading couple will live forever in happyness.