via The CW:
THE CW CONTINUES TO SCORE BIG IN LIVE+7
Vampire Diaries, Smallville, Top Model Each Add 1 Million or More Viewers Once All DVR Playback is Factored In
December 2, 2009 (Burbank, CA) – The CW Network again led all networks in primetime gains from all DVR playback for the week ending Nov. 15, 2009, according to Nielsen Live+7 day vs. Live-Only viewing. The CW’s biggest increases came in its young target demos of women 18-34 (53%, 2.36rtg v. 1.54rtg) and adults 18-34 (53%, 1.68rtg v. 1.1rtg), followed by adults 18-49 (51%, 1.39rtg v. 0.92rtg) and women 18-49 (50%, 1.85rtg v. 1.23rtg).
Monday tandem of Gossip Girl and One Tree Hill continues to deliver big DVR gains, with GG up 57% in women 18-34 (3.84rtg v. 2.44rtg), 59% in adults 18-34 (2.38rtg v. 1.5rtg) and 53% in women 18-49 (2.57rtg v. 1.68rtg); while OTH grew 43% in women 18-34 (3.02rtg v. 2.11rtg), 45% in adults 18-34 (1.91rtg v. 1.32rtg) and 41% in women 18-49 (2.15rtg v. 1.53rtg).
On Tuesday, 90210’s ratings improved 64% in women 18-34 (3.14rtg v. 1.91rtg), 66% in adults 18-34 (2.02rtg v. 1.22rtg) and 74% in women 18-49 (2.16rtg v. 1.24rtg), and MELROSE PLACE improved 80% in women 18-34 (1.69rtg v. 0.94rtg), 70% in adults 18-34 (1.19rtg v. 0.7rtg) and 70% in women 18-49 (1.19rtg v. 0.7rtg).
The penultimate episode of this cycle’s Top Model’s ratings improved by 63% in women 18-34 (3.39rtg v. 2.08rtg), 59% in adults 18-34 (2.05rtg v. 1.29rtg) and 56% in women 18-49 (2.9rtg v. 1.86rtg).
Freshman Smash THE Vampire Diaries only gets bigger once all DVR playback is included, gaining 57% in women 18-34 (3.82rtg v. 2.43rtg), 51% in adults 18-34 (2.68rtg v. 1.77rtg) and 57% in women 18-49 (3.09tg v. 1.97rtg). SUPERNATURAL improved 40% in women 18-34 (1.85rtg v. 1.32rtg), 47% in adults 18-34 (1.78rtg v. 1.21rtg) and 41% in women 18-49 (1.71rtg v. 1.21rtg).
Friday’s Smallville remains in heavy DVR demand, as its Live+7 ratings rose above its live viewing by 82% in adults 18-34 (1.69rtg v. 0.93rtg) and 80% in adults 18-49 (1.62rtg v. 0.9rtg).
Several The CW shows added about a million more viewers once all DVR playback was factored in, with Vampire Diaries adding nearly 1.6million more viewers (4.89mil v. 3.32mil), Smallville gained nearly 1.3 million additional viewers (3.47mil v. 2.2mil) and Top Model improved by an even 1 million viewers from DVR playback (3.66mil v. 2.66mil).
Those are pretty good DVR ratings for Melrose Place. Im real curious about November 17th. Must have been big DVR ratings hopefully.
Yay Smallville!!! Take that Fridays!!!!
Rob, Nov 17th is part of the week of November 15th, HELROSE PLACE was in this post.
Congratz to Smallville and Vampire Diaries (also supernatural and mostly smallville)
THIS IS FOR ALL SMALLVILLE FANS AND THIS IS VERY IMPORTANT AND AWSOME FOR SMALLVILLE!!
FROM KRISTEN AT EONLINE SHE TALKED TO THE CW AND THEY SAID THIS
I have it on good authority the CW most definitely wants a 10th season. Smallville is kicking gluteus maximus in the ratings.
so write that one BILL OR ROBERT MAKE IT SO EVERYBODY CAN SEE IT! I’LL WRITE THIS ON THE NEXT THING ABOUT SMALLVILLE
I have seen every single episode of this awesome show called Smallville!
Paul, u read wrong. it says the week ending on November 15, not the week of November 15th. Plus Melrose Place’s women demo was 1.6 for Heathers return, not 0.9.
Thanks!
What happened to the DVR numbers from last week?
So these are the DVR numbers for the VAMPIRE DIARIES episode from the week before the huge NEW MOON debacle, right? If the DVR ratings for the next ep are significantly different than 1.6m then we’ll finally have our answer!
Tyson, we have not received any DVR numbers from our (multiple) sources for either of the 2 weeks after November 1 that we would ordinarily have by now. I haven’t followed up with them because things have been so crazy/holiday goofy this past week.
These numbers include the VD episode from November 12. That was prior to the week of the New Moon premiere.
Ah thank you Bill! I was confused is all! Hope that you guys end up getting the numbers!
Smallville is AMAZING this year!
SMALLVILLE IS THE BEST TV SHOW ON EARTH
YES!! I LOVE YOU SMALLVILLE , THE VAMPIRE DIARIES BOOOOOOOOOOh for VAMPIRE DIARIES.
AND TOP MODEL, JUST GET CANCELLED PLEASE, YOU ARE THE WORST BORING SHOW ON EARTH.
YAY! for Smallville. This season been awesome. LOl and Dawn Ostroff put Smallville on fridays to die and now look at it!!!! it’s doing way better than Gossip Sluts, Melrose whores and bla bla 210.
As Usual Vampire Diaries on top almost reaching 5 million!
3.47M viewers for the Wonder Twin episode. Amazing.
Next week will be the record-breaker imo, as the number of people who DVR’d Smallville in favour of going to see New Moon will be added.
YES! I love Smallville. The best Season, so far. I can’t wait to get it on DVD, so I can rewatch every episode over and over.
Smallville beats all shows on tv and i can definitely say that season 9 is its all time best so far! My favorite episode of the first 9 episodes would be a tie between Metallo and Idol. Smallville Rocks! ALso Smallville Fans put this on ur calendar! Friday Jan, 22 Smallville returns with episode Disciple! then the week after is Warrior directed by Allison Mack (chloe) and the week after IS THE SMALLVILLE MOVIE EVENT! I wonder if the movie will come out on dvd before the season? That’ll be wierd.
snallville…. is amazing. SEASON 10 PLEASEEEEEEEEEEEEEEEEEEE
small ville beats all shows on TV? lol delusional I hope Dawn cancels this shit already. Smallville is a hasbeen