via press release:
Conan TIES 'LATE SHOW' FOR THE NOVEMBER SWEEP IN 18-49 RATING, WINS DECISIVELY IN 18-34
UNIVERSAL CITY, Calif. – December 4, 2009 – NBC's "The Tonight Show with Conan O'Brien" averaged a 1.0 rating, 4 share in adults 18-49 and 2.4 million viewers overall for the week of November 23-27. For the November sweep, "Tonight" also delivered a 1.0/4 in 18-49 and 2.4 million viewers overall, tying for #1 among the broadcast networks with CBS's "Late Show with David Letterman" in adult 18-49 rating and out-delivering the ABC combination of "Nightline" and "Jimmy Kimmel Live."
In adults 18-34, Conan defeated Letterman and the ABC team of "Nightline" and "Jimmy Kimmel Live" for the sweep, posting a 0.9 rating in 18-34 versus "Late Show's" 0.6, "Nightline's" 0.7 and "Kimmel's" 0.4.
At 12:35 a.m. ET, "Late Night with Jimmy Fallon" tied CBS's "Late Late Show with Craig Ferguson" in adult 18-49 rating for the week and the sweep and delivered bigger viewer totals than both "Late Late Show" and "Kimmel" in adults, men and women 18-34.
The median age of Conan's audience during the sweep was 46.4, nearly 10 years younger than Letterman's 56.3 and "Nightline's" 56.3. Conan's audience was even younger than it was during the same period last year at 12:35 a.m. ET (47.7). At 12:35 a.m. in November, the median age of Jimmy Fallon's audience (44.7) was seven years younger than both Ferguson's (52.1) and Kimmel's (51.8).
For the sweep at 1:35 a.m. ET, "Last Call with Carson Daly" (0.3 rating in 18-49, 0.3 in 18-34) finished within a tenth of a rating point of CBS's Ferguson and ABC's Kimmel (0.4) in the valuable adult 18-34 demo.
For the November sweep, Conan's average 1.296 million adults 18-49 trailed the 1.310 of Letterman; in total viewers, Conan's audience of 2.392 million persons finished behind Letterman's 4.117 million; and in adults 18-34, Conan's 646,000 topped Letterman's 439,000. At 12:35 a.m. ET, Jimmy Fallon's 752,000 adults 18-49 for the sweep trailed Ferguson's 785,000; in total viewers, Jimmy's 1.321 million finished behind Ferguson's 1.921 million; and in adults 18-34, Jimmy's 391,000 out-delivered Ferguson's 273,000.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of November 23-27. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date and sweep figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
ADULTS 18-49
11:35 p.m. ET
NBC "Tonight," 1.0 rating, 4 share*
CBS "Late Show," 1.1/5*
ABC "Nightline," 1.1/4*
12:05 a.m. ET
ABC "Kimmel," 0.5/3*
12:35 a.m. ET
NBC "Late Night," 0.6/3*
CBS "Late Late Show," 0.6/4*
1:35 a.m. ET
NBC "Last Call," 0.3/2*
TOTAL VIEWERS
11:35 p.m. ET
NBC "Tonight," 2.4 million viewers*
CBS "Late Show," 4.3 million viewers*
ABC "Nightline," 4.6 million viewers*
12:05 a.m. ET
ABC "Kimmel," 1.8 million viewers*
12:35 a.m. ET
NBC "Late Night," 1.3 million viewers*
CBS "Late Late Show," 1.9 million viewers*
1:35 a.m. ET
NBC "Last Call," 0.7 million viewers*
*NBC Friday telecasts and ABC and CBS Thursday and Friday telecasts are excluded from these averages due to the Thanksgiving holiday. Wednesday's "Nightline" is also excluded.
NOVEMBER SWEEP
ADULTS 18-49
11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.0/4 CBS "Late Show," 1.0/4 ABC "Nightline," 1.0/4
12:05 a.m. ET
ABC "Kimmel," 0.6/3
12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/3 CBS "Late Late Show," 0.6/3
1:35 a.m. ET
NBC "Last Call," 0.3/2
TOTAL VIEWERS
11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 2.4 million viewers CBS "Late Show," 4.1 million viewers ABC "Nightline," 4.1 million viewers
12:05 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.3 million viewers CBS "Late Late Show," 1.9 million viewers
1:35 a.m. ET
NBC "Last Call," 0.8 million viewers
SEASON TO DATE
ADULTS 18-49
11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.0/4 CBS "Late Show," 1.0/4 ABC "Nightline," 1.0/4
12:05 a.m. ET
ABC "Kimmel," 0.5/3
12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/3 CBS "Late Late Show," 0.6/4
1:35 a.m. ET
NBC "Last Call," 0.3/2
TOTAL VIEWERS
11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 2.5 million viewers CBS "Late Show," 4.3 million viewers ABC "Nightline," 4.0 million viewers
12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers
12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.4 million viewers CBS "Late Late Show," 1.9 million viewers
1:35 a.m. ET
NBC "Last Call," 0.8 million viewers
SELECTED CABLE RESULTS, WEEK OF NOVEMBER 23-27
NATIONAL ADULT 18-49 RATING
Comedy Central, 11 p.m. ET, "The Daily Show," 0.5 Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8 Adult Swim, 12:30-1:30 a.m. ET, 0.5
Each adult 18-49 rating point equals 1.32 million viewers
TOTAL VIEWERS
Comedy Central, 11 p.m. ET, "The Daily Show," 1.0 million Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.7 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million Adult Swim, 12:30-1:30 a.m. ET, 1.1 million
One thing that should be pointed out is that NBC was pretty clever with this week’s numbers. Everyone else was in reruns on Thanksgiving Thursday, so obviously their numbers are excluded, but the NBC guys went live against the reruns, and those numbers are being counted. So NBC’s numbers are slightly boosted by the fact that they got to face reruns for one day.
Although to be fair, another way to look at it is less people may have been watching on Thanksgiving Thursday anyway so it may have ended up hurting them in actuality.
Either way, Conan losing the demos to both Letterman and Nightline make for an ugly press release. He’s already being doubled in total viewers.
Here’s what I don’t get. I thought a ratings point was about 1.1M people. So how do they get 2.4M people out of a 1 rating?
Craig beating both Jimmy and kimmel. heh