via press release;
- CBS LATE NIGHT SWEEPS NOVEMBER!
"with David Letterman" Posts First November Sweep Win Over " " in Viewers and Adults 25-54 and Best Competitive Position in Adults 18-49 Since 1994 and Largest Margin of Victory in Viewers Ever During November Sweep
CBS late night swept the competition during November, withwith DAVID LETTERMAN posting its first November sweep win in viewers, households, adults 25-54 and best competitive position in adults 18-49 in 15 years and THE LATE with CRAIG FERGUSON notching its largest margin of victory in viewers in a November sweep, according to Nielsen live plus same day ratings.
In the November 2009 sweep, LATE SHOW with DAVID LETTERMAN beat "The" by +71% in households (2.9/08 vs. 1.7/04), +74% in viewers (4.08m vs. 2.35m), +30% in adults 25-54 (1.3/05 vs. 1.0/04) and tied in adults 18-49 (1.0/04, each).
This is LATE SHOW's first November sweep win over "The" in households, viewers and adults 25-54 since 1994. It is also the largest margin of victory for LATE SHOW over "The " ever in a November sweep in both households and viewers. This is the best competitive position for LATE SHOW against "The Tonight Show" in adults 18-49 (tie) in a November sweep since 1994.
In November 2009, THE LATE LATE SHOW with CRAIG FERGUSON beat "Late Night With Jimmy Fallon" by +40% in households (1.4/05 vs. 1.0/04), +47% in viewers (1.89m vs. 1.29m), +17% in adults 25-54 (0.7/04 vs. 0.6/03) and tied in adults 18-49 (0.6/03, each).
This is THE LATE LATE SHOW's first win over "Late Night" with any host for either program in both households and adults 25-54 and largest margin of victory in viewers in a November sweep. This is the best competitive position for THE LATE LATE SHOW against "Late Night" with any host for either program in adults 18-49 (tie) in a November sweep.