As of late last week, CBS has sold more than 90 percent of its Super Bowl inventory, leaving the broadcaster with just a handful of in-game avails. By comparison, at this time a year ago, NBC had moved around 85 percent of its SB spots; with two weeks to go before Pittsburgh and Arizona clashed in Tampa, the Peacock had yet to sell its remaining 10 avails.
(Ultimately, NBC closed out with a few days to spare, bringing in a record haul of $206 million.)
via MediaWeek.
