via USA Today:
Alabama’s blowout of Florida in the SEC title game Saturday drew an 11.8 overnight rating — translating to 11.8% of TV households in 56 urban TV markets — up 13% from the same teams playing in last year’s game. That’s the highest-ever SEC title game overnight ever, and the highest overnight for a non-bowl college game since Ohio State-Michigan in 2006.
Some additional context from our friends at Sports Media Watch:
To put the numbers in perspective, the 11.8 overnight tops the Daytona 500 (8.0), the final round of The Masters (8.8), the race segment of the Kentucky Derby (10.2), and every game of the 2009 NBA Finals. The game nearly matched the 11.9 overnight for the North Carolina/Michigan St. college basketball national championship game in April.