via Bravo press release:
BRAVO KICKS OFF ULTIMATE VIRTUAL VIEWING PARTY FOR “TOP CHEF: LAS VEGAS” FINALE ON DECEMBER 9
Salon.com Serves As The Exclusive Sponsor
NEW YORK – December 7, 2009 – Bravo is giving “Top Chef” fans an inside view and chance to watch the season six finale among their favorite chef’testants with the award-winning ultimate virtual viewing party for the finale of “Top Chef: Las Vegas,” this Wednesday, December 9 at 10 p.m. ET/PT. Fans of the show can voice their opinions on the series through Twitter, Facebook Connect, and live mobile chat. Bravo viewers will also get the chance to interact directly with their favorite “Top Chef” judges and chefs live, when they join the party by Twittering their comments during the finale or by following Twitter.com/BravoTV, and answering live viewer questions via mobile and online chats.
Bravo has partnered with Salon.com as the exclusive sponsor of the ultimate virtual viewing party with elements that include branding on pre-event promotion across all NBCU sites as well as branding across all event platforms – BravoTV.com, Facebook, Twitter, live mobile chat and m.BravoTV.com. Salon.com will also create custom tweets to fans on BravoTV.com and on m.BravoTV.com.
This social media event, which combines interactive elements on every platform to bring fans the ultimate viewing experience was first seen on Bravo and continues to add an extra element to fans by bringing the series off the TV screen and directly into the viewers’ homes. The first virtual viewing party held for “The Real Housewives of New York City” won the prestigious MMA Global Mobile Marketing Award.
“‘Top Chef’ fans are passionate and opinionated and we celebrate that by giving viewers more ways to engage and interact with our chefs and judges,” said Lisa Hsia, Senior Vice President, Bravo Digital Media. “We kicked off this initiative with ‘The Real Housewives’ and are proud to maintain a live event on every platform available to its audience.”
During the finale, fans will have the chance to Twitter with “Top Chef” judge Toby Young, the three season six finalists Bryan Voltaggio, Michael Voltaggio, Kevin Gillespie, and chef’testants Eli Kirshtein, Ash Fulk, Jennifer Carroll and Robin Leventhal. Fans will receive exclusive behind-the-scenes content from the “Top Chef” mobile fan club, and some fans may get answers to their sizzling questions directly from the chefs on BravoTV.com/TCparty and on their mobile phones by texting PARTY to 27286. Fans can interact with their friends on Facebook Connect, where they can share their thoughts, post comments on all the drama and action seen in the final and have the chance to win signed “Top Chef” cookbooks, “Top Chef” board games and other great prizes.
It has all come down to three chefs in the dramatic season finale of “Top Chef: Las Vegas,” airing Wednesday, December 9 at 10 p.m. ET/PT. The final three chefs – Kevin Gillespie, Bryan Voltaggio and Michael Voltaggio compete – along with some twists and surprises – to determine who will take home the title of “Top Chef.” Will it be one of the Brothers Voltaggio? Or will Kevin show the judges some winning Southern cooking? There can only be one “Top Chef.” For a sneak peek at some finale drama, fans can go to http://www.bravotv.com/top-chef/videos/one-will-be-top-chef.
Then, the drama is served piping hot on Bravo’s “Top Chef: Las Vegas: Watch What Happens Reunion Special” on Wednesday, December 16 at 9 p.m. ET/PT. Bravo programming executive and “Watch What Happens” host Andy Cohen chats up season six’s chef’testants and judges – host Padma Lakshmi, head judge Tom Colicchio and judges Gail Simmons and Toby Young. Cohen will answer viewers’ questions and dish on season six’s good, bad and overcooked.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.