Most interesting to me is that DVR usage is higher than internet video consumption in all but the 18-24 age group.
Here are the highlights of the most recent Nielsen A2/M2™ Three Screen Report:
- In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR.
- In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video.
- The average consumer spent 3 minutes watching mobile video each week.
- Almost 99% of video content watched in America is still done on traditional television
- DVR and Online Video continue to show solid growth – up 21.1% and 34.9% respectively in time spent from Third Quarter 2008
- Teens continue to watch mobile video the most, at just over 7 hours per month, though mobile video is not just a young medium, as mobile users Adults 45-54 report viewing nearly 3 hours of video on their mobile phones
via Nielsen Wire.
You can download Nielsen’s A2/M2™ Three Screen Report here.
Will the internet numbers explode once Nielsen impliments their new tv/pc ratings system, or is that data already accurately captured here.
As the actual hours/minutes show – Percentage gains seem impressive, but when you start with a small base, they are much less impressive. Which is why live TV viewing will determine what advertisers will pay for the foreseeable future.
Its like when a homeless guy gets $1 and then gets another $9 – his income has risen by 900% but he is still dirt poor.
I watch more torrents than i do normal tv. There my version of DVR. Illegal is far more superior is terms of quality of video, and instant availability, i can usually watch my shows even before they are on tv in my timezone, while i have to wait up to the next day to watch it legally online with ads. Untracked private torrent sites are 10X what legal can ever do. With under 50,000 members at my favorite site there are still over 1,000 people uploading Heroes a week later, that’s a huge percentage for a “failing” show.
i cant fathom how those numbers for dvr usage are correct? not even one bracket crosses one hour????! how?? maybe i just dvr alot and im naive about others?
JG — to help you fathom more easily: those averages are across ALL viewers, not just viewers who live in homes with DVRs (which only are in ~33% of the homes).
JG_nycChop, only about 1/3 of the US households even *have* a DVR. And while new broadcast primetime shows are pretty heavily DVR viewed at this point, repeats, cable shows and non primetime shows are likely barely DVR’d at all.
I wish they had more data but I’ve had Tivo for 9 years now (early adopter) and I almost NEVER watch live tv.
Even if i’m watching say, Monday night football on monday night, I will almost certainly record it , go wash the dishes or browse the internet and start 30 minutes later… if I catch up with the live coverage… I’ll pause it and go do something else until it gets ahead, or watch another prerecorded show for a while.. often something picked automatically for me in the Tivo suggestions which I have trained pretty well by giving thumbs down to shows I don’t like.
I have a feeling that Tivo users use the device FAR FAR more than the average cable DVR user. My trials of the cable dvrs show them very clunky to switch back and forth between recorded shows, I need to surf at full spead, pause live tv.. view the show in fast motion so I can see parts I’m not interested in a bit..
(like watching house, I fast forward at a slow fast forward speed through the operation scenes but resume play as they cut away..
With a football game, I’ll watch plays over and over again.. giving my own instant replay.. pausing frames where I want them etc.