Adult Swim, TBS, Cartoon Network, TruTV and TNT ratings highlights

Categories: Network TV Press Releases

Written By

December 8th, 2009

ratings notes for the first week of December via Turner:

Adult Swim

Across the first week of December 2009, Adult Swim’s total day delivery of adults 18-34 (485,000) increased by 6%, and adults 18-49 delivery (665,000) increased by 10%.  Original animated programming performed very well vs. the same time periods last year: THE VENTURE BROS. (Sunday, 12 a.m.) saw its average adults 18-34 delivery (763,000) increase by 14% and adults 18-49 delivery (1,016,000) increase by 27%.  Immediately following that, METALOCALYPSE (Sunday, 12:30 a.m.) witnessed delivery of adults 18-34 (543,000) increase by 7% and adults 18-49 delivery (716,000) increase by 19%.

Overall, Adult Swim retained its #1 ranking among all ad-supported basic cable networks for total day delivery of adults 18-34, adults 18-24 and men 18-24.  Adult Swim telecasts also accounted for 17 of the top 50 telecasts of the week on basic cable, more than any other cable network.

TBS

New episodes of Tyler Perry’s House of Payne and Tyler Perry’s Meet the Browns last Wednesday ranked as ad-supported cable’s top comedy telecasts for the week among viewers and adults 25-54.  At 10 p.m., House of Payne scored 3.2 million viewers and 1.5 million adults 25-54, while at 10:30 p.m., Meet the Browns delivered 3 million viewers and 1.4 million adults 25-54.

TBS’s Lopez Tonight continues to perform strongly, scoring solid growth compared to the prior week, with adults 18-34 up 14%, adults 18-49 up 9%, viewers up 7% and households up 4%.  To date, the show is averaging 1.4 million viewers.  Last week was highlighted by Wednesday’s episode, featuring Taye Diggs, which scored 1.6 million viewers.

Cartoon Network

Following the Nov. 25 record-setting performance of the live-action movie Ben 10: Alien Swarm, Cartoon Network’s original animated series BEN 10: ALIEN FORCE (Friday, 8:30 p.m.) earned significant double-digit delivery and ratings gains among its targeted kid demos.  Kids 6-11 delivery (349,000) increased by 20% and ratings (2.8) by 22%.  Even more impressively, kids 9-14 delivery (388,000) improved by 24% and ratings (1.6) by 23%, compared to the same time period last year.

Immediately preceding Ben 10: Alien Force, STAR WARS: The Clone Wars (Friday, 8 p.m.) jump-started the kids 9-14 viewing curve.  Compared to the same time period in 2008, Kids 9-14 delivery (544,000) rose by 13% and ratings (2.2) by 10%.  Boys 9-14 delivery (474,000) increased by 16% and ratings (3.8) by 15%.

On Saturday morning, Cartoon Network’s action-adventure CRUSHZONE franchise (Saturday, 6:30-9:30 a.m.) also attracted significantly more kids 9-14 than its December 2008 performance in the same time period.  Kids 9-14 average delivery (308,000) improved by 22% and ratings (1.3) by 30%, while boys 9-14 delivery (265,000) improved by 42% and ratings (2.1) by 40%.

Wrapping up the weekend, the Sunday night FLICKS (Sunday, 7-9 p.m.) presentation of Scooby-Doo 2: Monsters Unleashed attracted huge delivery and ratings gains among kids 6-11 and kids 2-11.  Kids 6-11 delivery (649,000) increased by 39% and ratings (2.6) by 37%.  Kids 2-11 delivery (936,000) jumped by 59% and ratings (2.3) by 64%.

truTV

Sparked by Conspiracy Theory with Jesse Ventura, which scored truTV’s biggest series premiere audience ever, the network delivered solid growth in primetime compared to the same week last year, with adults 18-49 up 15%, adults 25-54 up 9%, men 18-49 up 11%, men 25-54 up 5% and total viewers up 5%.

Conspiracy Theory with Jesse Ventura premiered Wednesday at 10 p.m. with 1,635,000 viewers, truTV’s biggest audience ever for a new series launch.  The premiere episode also scored truTV’s biggest deliveries of men 18-34 (206,000); men 18-49 (494,000); men 25-54 (532,000); and adults 25-54 (812,000) for a 2009 series launch.

TNT

TNT continues with its most-watched NBA regular season in Turner's 26 years of covering The League. Through 14 games in the 2009-10 season, the network is averaging a 1.3 national household rating, up 18% over the first 14 games of the 2008-09 NBA season (1.1 national household rating). In addition, total viewers are up 25% (1,965,000 vs. 1,573,000), and households are up 23% (1,488,000 vs. 1,212,000).

The network has also seen significant increases in key demos including:

  • Adults 18-34:  +29%  653,000 in 2009 vs. 506,000 in 2008
  • Adults 18-49:  +19%  1,097,000 vs. 919,000
  • Adults 25-54:  +21%  978,000 vs. 809,000
  • Men 18-34:  +31%  487,000  vs. 373,000
  • Men 18-49:  +23%  789,000 vs. 642,000
  • Men 25-54:  +27%  704,000 vs. 555,000
 
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