Telefutura's "Vecinos" (Neighbors) Outperforms Telemundo's "Victorinos" During First Week in Its New Time Period

Categories: Network TV Press Releases

Written By

December 8th, 2009

via press release:

TELEFUTURA’S “VECINOS” (NEIGHBORS) OUTPERFORMS TELEMUNDO’S “VICTORINOS” DURING FIRST WEEK IN ITS NEW TIME PERIOD

Novela Attracts 1.1 Million Total Viewers 2+ and 695,000 Adults 18-49; Solidifies Network’s Competitive Strength in the Time Period



MIAMI, FL, DECEMBER 8, 2009 –TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that its hit novela “Vecinos” (Neighbors) out-performed Telemundo last week in its new M-F 10pm-11pm time period, delivering impressive audience levels. Averaging 1.1 million Total Viewers 2+, 695,000 Adults 18-49 and 430,000 Adults 18-34, “Vecinos” solidified TeleFutura’s competitive strength in the Monday through Friday 10pm hour beating Telemundo’s “Victorinos” among ALL key demographics, including Total Viewers 2+, Adults 18-49 and Adults 18-34 for the week.

Monday to Friday 10pm-11pm Average Audience

Vecinos Premiere Week in New TP

All Viewers 2+

Adults 18-49

Adults 18-34

Adults 25-54

Persons 12-34

TeleFutura’s “Vecinos"

1,077,000

695,000

430,000

616,000

477,000

Telemundo’s "Victorinos"

1,015,000

585,000

330,000

533,000

412,000

TeleFutura’s “Vecinos” vs. Telemundo’s “Victorinos”

% Advantage

+6%

+19%

+30%

+16%

+16%

Absolute Difference

+62,000

+110,000

+100,000

+83,000

+65,000

Source: The Nielsen Company, NPM (11/30/2009-12/04/2009) M-F 10pm-11pm.  TeleFutura’s “Vecinos” average based on M-F airings, Telemundo’s “Victorinos” average based on M,T,W,F airings.  Thursday’s airing of “Futbol Estelar: Monterrey vs. Toluca” on Telemundo excluded from their 10pm average. Live+SD.

Note: “Vecinos” aired M-F 10:30pm-11pm 9/28/09-11/27/09; M-F 10pm-11pm 11/30/09-12/04/09

Local Market Highlights

  • TeleFutura’s “Vecinos” outperformed Telemundo’s “Victorinos” during the 10-11pm time period (9-10pm Central) during the week of 11/30/09 in the following markets:

o       Adults 18-34: Los Angeles, New York, Houston, Dallas, Chicago, Phoenix and Sacramento

o       Adults 18-49: Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento

o       Adults 25-54: Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento

o       Persons 12-34: Los Angeles, New York, Houston, Phoenix and Sacramento

o       Total Viewers 2+: Los Angeles, New York, Houston, Phoenix and Sacramento

Source: Nielsen Station Index, Live Final Overnights (11/30/2009-12/04/2009) M-F 10pm-11pm ET/PT, 9-10pm Central.  “Vecinos” average based on M-F airings, Telemundo’s “Victorinos” average based on M,T,W,F airings.  Thursday’s airing of “Futbol Estelar: Monterrey vs. Toluca” on Telemundo excluded from their 10pm average.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

 
© 2014 Tribune Digital Ventures