The Debut of “Phineas and Ferb Christmas Vacation” is Disney XD’s #1 Telecast Ever Across All Demos

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Phineas-and-Ferb-Christmas-Vacation

The Premiere of “Phineas and Ferb Christmas Vacation” on Disney😄 Ranks as the Net’s No. 1 Telecast Ever in Total Viewers and Across All Key Kids Demos

Sunday’s No. 1 Animated TV Telecast Across All Core Boy Demos,

“Phineas and Ferb Christmas Vacation” Stands as the Week’s

No. 1 Animated Telecast in Prime in Boys 6-11

“Phineas and Ferb Christmas Vacation” Ranks as TV’s No. 1 Program in the Time Period in All Target Kid Demos, and is Cable’s No. 3 Telecast in Viewers

Disney😄 Delivers its Most-Watched Week of All Time Across All Demos,

with Sunday and Saturday Becoming the Net’s Top 2 Most-Watched Days Ever

“Phineas and Ferb Christmas Vacation” (Sunday, 8:00 – 8:45 p.m.)

The premiere of “Phineas and Ferb Christmas Vacation” on Sunday became Disney’s😄’s No. 1 telecast on record (includes Toon Disney) in Total Viewers (2.62 million), Kids 6-14 (1.30 million/5.1 rating), Boys 6-14 (774,000/6.0 rating), Kids 6-11 (1.11 million/6.5 rating), Boys 6-11 (660,000/7.6 rating), Tweens 9-14 (800,000/4.7 rating) and Boys 9-14 (477,000/5.5 rating).

Impressively, “Phineas and Ferb Christmas Vacation” ranked as Sunday’s No. 1 animated telecast on all TV in Boys 6-14, Boys 6-11 and Boys 9-14. In fact, among all of the week’s prime animated cable offerings, “Phineas and Ferb Christmas Vacation” placed No. 1 in Boys 6-11 and finished No. 2 in Boys 6-14 and Boys 9-14.

  • In its time period, “Phineas and Ferb Christmas Vacation” ranked as TV’s No. 1 program in Kids 6-14, Boys 6-14, Kids 6-11, Boys 6-11, Tweens 9-14 and Boys 9-14, and was cable’s No. 3 telecast in Total Viewers (2.62 million).
  • Powered by the all-day “Phineas and Ferb” marathon, Sunday, December 6, 2009 now stands as Disney😄’s most-watched day in the network’s history in Total Day (includes Toon Disney), across all demos, including Total Viewers (975,000), Kids 6-14 (445,000), Boys 6-14 (268,000), Kids 6-11 (384,000) and Boys 6-11 (228,000).
  • “Phineas and Ferb Christmas Vacation” posted massive triple and quadruple digit percent gains over year-ago time period levels (12/7/08) across-the-board, including by 826% in Total Viewers (2.62 million vs. 283,000), by 2789% in Kids 6-14 (1.30 million vs. 45,000) and by 2319% in Boys 6-14 (774,000 vs. 32,000).

Week of November 30, 2009

  • Driven by the weekend “Phineas and Ferb” marathons, the week of November 30, 2009 stood as Disney😄’s most-watched week on record in Total Day (includes Toon Disney) across the board: Total Viewers (395,000), Kids 6-14 (182,000), Boys 6-14 (109,000), Kids 6-11 (153,000), Boys 6-11 (91,000), Tweens 9-14 (105,000) and Boys 9-14 (65,000).
  • Versus the year-ago week, Disney😄 nearly doubled delivery in Total Viewers (+93% – 395,000 vs. 205,000), and more than doubled in Kids 6-14 (+146% – 182,000 vs. 74,000), Boys 6-14 (+132% – 109,000 vs. 47,000), Kids 6-11 (+159% – 153,000 vs. 59,000) and Boys 6-11 (+139% – 91,000 vs. 38,000).
  • Likewise, in Prime, Disney😄 reached new weekly highs across all demos, specifically in Total Viewers (512,000), Kids 6-14 (251,000), Boys 6-14 (152,000), Kids 6-11 (204,000) and Boys 6-11 (124,000).
  • Year-to-year increases were even greater in Prime, as Disney😄 more than doubled delivery in Total Viewers (+124% – 512,000 vs. 229,000), Boys 6-14 (+198% – 152,000 vs. 51,000) and Boys 6-11 (+182% – 124,000 vs. 44,000), and more than tripled in Kids 6-14 (+226% – 251,000 vs. 77,000) and Kids 6-11 (+219% – 204,000 vs. 64,000).
  • Also powered by an all-day “Phineas and Ferb” marathon, Saturday, December 5, 2009 wrapped as Disney’s😄’s second-most-watched day on record in Total Day across-the-board, specifically in Total Viewers (730,000), Kids 6-14 (345,000), Boys 6-14 (206,000), Kids 6-11 (293,000) and Boys 6-11 (174,000).

Disney😄 is a  basic cable channel and multi-platform brand that showcases a compelling mix of live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 premiered on a 24-hour, advertiser supported network (formerly known as Toon Disney) that reaches over 74 million households via its basic cable affiliates.

Source: NMR, final national Coverage Ratings/000s, 11/30/09-12/6/09, Live + Same Day.  Disney XD: 2/13/09-12/06/09.  Toon Disney: Prior to 2/13/09.

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