The Premiere of “Phineas and Ferb Christmas Vacation” on Disney XD Ranks as the Net’s No. 1 Telecast Ever in Total Viewers and Across All Key Kids Demos
Sunday’s No. 1 Animated TV Telecast Across All Core Boy Demos,
“Phineas and Ferb Christmas Vacation” Stands as the Week’s
No. 1 Animated Telecast in Prime in Boys 6-11
“Phineas and Ferb Christmas Vacation” Ranks as TV’s No. 1 Program in the Time Period in All Target Kid Demos, and is Cable’s No. 3 Telecast in Viewers
Disney XD Delivers its Most-Watched Week of All Time Across All Demos,
with Sunday and Saturday Becoming the Net’s Top 2 Most-Watched Days Ever
“Phineas and Ferb Christmas Vacation” (Sunday, 8:00 – 8:45 p.m.)
The premiere of “Phineas and Ferb Christmas Vacation” on Sunday became Disney’s XD’s No. 1 telecast on record (includes Toon Disney) in Total Viewers (2.62 million), Kids 6-14 (1.30 million/5.1 rating), Boys 6-14 (774,000/6.0 rating), Kids 6-11 (1.11 million/6.5 rating), Boys 6-11 (660,000/7.6 rating), Tweens 9-14 (800,000/4.7 rating) and Boys 9-14 (477,000/5.5 rating).
Impressively, “Phineas and Ferb Christmas Vacation” ranked as Sunday’s No. 1 animated telecast on all TV in Boys 6-14, Boys 6-11 and Boys 9-14. In fact, among all of the week’s prime animated cable offerings, “Phineas and Ferb Christmas Vacation” placed No. 1 in Boys 6-11 and finished No. 2 in Boys 6-14 and Boys 9-14.
- In its time period, “Phineas and Ferb Christmas Vacation” ranked as TV’s No. 1 program in Kids 6-14, Boys 6-14, Kids 6-11, Boys 6-11, Tweens 9-14 and Boys 9-14, and was cable’s No. 3 telecast in Total Viewers (2.62 million).
- Powered by the all-day “Phineas and Ferb” marathon, Sunday, December 6, 2009 now stands as Disney XD’s most-watched day in the network’s history in Total Day (includes Toon Disney), across all demos, including Total Viewers (975,000), Kids 6-14 (445,000), Boys 6-14 (268,000), Kids 6-11 (384,000) and Boys 6-11 (228,000).
- “Phineas and Ferb Christmas Vacation” posted massive triple and quadruple digit percent gains over year-ago time period levels (12/7/08) across-the-board, including by 826% in Total Viewers (2.62 million vs. 283,000), by 2789% in Kids 6-14 (1.30 million vs. 45,000) and by 2319% in Boys 6-14 (774,000 vs. 32,000).
Week of November 30, 2009
- Driven by the weekend “Phineas and Ferb” marathons, the week of November 30, 2009 stood as Disney XD’s most-watched week on record in Total Day (includes Toon Disney) across the board: Total Viewers (395,000), Kids 6-14 (182,000), Boys 6-14 (109,000), Kids 6-11 (153,000), Boys 6-11 (91,000), Tweens 9-14 (105,000) and Boys 9-14 (65,000).
- Versus the year-ago week, Disney XD nearly doubled delivery in Total Viewers (+93% - 395,000 vs. 205,000), and more than doubled in Kids 6-14 (+146% - 182,000 vs. 74,000), Boys 6-14 (+132% - 109,000 vs. 47,000), Kids 6-11 (+159% - 153,000 vs. 59,000) and Boys 6-11 (+139% - 91,000 vs. 38,000).
- Likewise, in Prime, Disney XD reached new weekly highs across all demos, specifically in Total Viewers (512,000), Kids 6-14 (251,000), Boys 6-14 (152,000), Kids 6-11 (204,000) and Boys 6-11 (124,000).
- Year-to-year increases were even greater in Prime, as Disney XD more than doubled delivery in Total Viewers (+124% - 512,000 vs. 229,000), Boys 6-14 (+198% - 152,000 vs. 51,000) and Boys 6-11 (+182% - 124,000 vs. 44,000), and more than tripled in Kids 6-14 (+226% - 251,000 vs. 77,000) and Kids 6-11 (+219% - 204,000 vs. 64,000).
- Also powered by an all-day “Phineas and Ferb” marathon, Saturday, December 5, 2009 wrapped as Disney’s XD’s second-most-watched day on record in Total Day across-the-board, specifically in Total Viewers (730,000), Kids 6-14 (345,000), Boys 6-14 (206,000), Kids 6-11 (293,000) and Boys 6-11 (174,000).
Disney XD is a basic cable channel and multi-platform brand that showcases a compelling mix of live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD premiered on a 24-hour, advertiser supported network (formerly known as Toon Disney) that reaches over 74 million households via its basic cable affiliates.
Source: NMR, final national Coverage Ratings/000s, 11/30/09-12/6/09, Live + Same Day. Disney XD: 2/13/09-12/06/09. Toon Disney: Prior to 2/13/09.
Disney writes the most useless press releases; they clearly only wrote this to make it seem like Disney did as well as Nickelodeon this week.
Exactly, Brett. iCarly is kicking butt and Disney just needs to leave it alone.
Silly me, I thought this press release was about how Sunday night’s “Phineas and Ferb” got Disney XD’s highest ratings ever and HAD NOTHING TO DO WITH iCARLY. I must have just been seeing things.
Anyways, congrats to the “P & F” folks – that show just keeps getting hotter!
brett,
Disney XD is being highlighted, not Disney Channel.
Errol, I know that but at the same time, it reminds me of another article I was reading from LA Times, about how iCarly did well this past August and then Disney channel ran out with a press release stating how WOWP/Hannah Montana/Suite Life crossover did better. It was sneering with ridiculous.
I’m just saying, there are god shows on Disney (I include the shows on XD with Disney channel) and Nick. Phineas and Ferb did do strong this past weekend, however, if you all saw the article, you would know what I’m talking about, and I wish Disney wouldn’t do that anymore. I do like Phineas though.
wow i thought total drama action was cool but when i saw phineas and ferb i thought total drama action was my favorite show but i like phineas and ferb better than that i really want to meet who ever made phineas and ferb and it’s better than any show i ever seen before.