Debut of Disney Holiday Special “Prep & Landing” Scores Big for ABC


via ABC (this wasn’t an actual press release, just ratings blurbs that will ultimately appear in the press release, but there didn’t seem to be any point in waiting):

Against competition including the season-finale of NBC’s “Biggest Loser,” ABC’s rebroadcast of the animated holiday classic “A Charlie Brown Christmas” finished a strong No. 2 in its half-hour in Adults 18-49 (3.7/11), beating slot-regulars CBS’ “NCIS” replay by 37% (2.7/8) and Fox’s original “So You Think You Can Dance” by 54% in Adults 18-49 (2.4/7). The Charlie Brown special towered over its slot with Kids 2-11, topping the combined delivery of CBS, Fox, NBC and CW in the half-hour by 44% (5.9/17 vs. 4.1/13), and finished as the No. 2 TV show of the night behind only its lead-out, ABC’s debut of “Prep & Landing.”

  • Versus the year-ago night with original programming (“AFV” special on 12/9/08), “A Charlie Brown Christmas” boosted the time period year-to-year for ABC by 4.3 million viewers (11.3 million vs. 7.0 million) and by 95% in Adults 18-49 (3.7/11 vs. 1.9/5).
  • The Peanuts special was up year to year in Total Viewers and held even with Adults 18-49 (11.0 million and 3.7/10 on 12/8/08).

Building on its lead-in opposite a growing “Biggest Loser,” ABC’s debut of “Prep & Landing” earned a strong second to “Loser” at 8:30 p.m. in Adults 18-49 (4.1/11), topping “NCIS” by 41% (2.9/8) and Fox’s “Dance” by 71% in Adults 18-49 (2.4/6). “Prep & Landing” is ABC’s first television special produced by Walt Disney Animation Studios. The holiday special reveals the never-before-told tale of an elite unit of Elves known as “Prep & Landing.”  In fact the new Disney holiday special stood as the No. 2 TV program of the night with Adults 18-49, behind only the 2-hour season-closer of “Biggest Loser.”

  • “Prep & Landing” (12.1 million and 4.1/11) emerged as the TV’s No. 1 holiday special this season with viewers and young adults, topping CBS’ week-earlier airing of “Rudolph the Red-Nosed Reindeer” (10.6 million and 3.8/11 on 12/2/09).


  • In addition to standing as Tuesday’s definitive No. 1 TV show of with Kids 2-11 (7.5/22), “Prep & Landing” delivered the highest kids rating for any primetime telecast on broadcast TV so far this season. In fact excluding only Super Bowl telecasts, it was the top Kids 2-11 number for any primetime telecast in nearly 2 years – since 1/15/08 with the season premiere of Fox’s “American Idol.”
  • “Prep & Landing” improved the slot year-to-year for ABC by 4.9 million viewers and by 105% in Adults 18-49, over the year-ago evening with an original “AFV” special (7.2 million and 2.0/5).
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