Debut of Disney Holiday Special "Prep & Landing" Scores Big for ABC

Categories: Network TV Press Releases

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December 9th, 2009

Disney-Prep-And-Landing

via ABC (this wasn't an actual press release, just ratings blurbs that will ultimately appear in the press release, but there didn't seem to be any point in waiting):

Against competition including the season-finale of NBC’s “Biggest Loser,” ABC’s rebroadcast of the animated holiday classic “A Charlie Brown Christmas” finished a strong No. 2 in its half-hour in Adults 18-49 (3.7/11), beating slot-regulars CBS’ “NCIS” replay by 37% (2.7/8) and Fox’s original “So You Think You Can Dance” by 54% in Adults 18-49 (2.4/7). The Charlie Brown special towered over its slot with Kids 2-11, topping the combined delivery of CBS, Fox, NBC and CW in the half-hour by 44% (5.9/17 vs. 4.1/13), and finished as the No. 2 TV show of the night behind only its lead-out, ABC’s debut of “Prep & Landing.”

  • Versus the year-ago night with original programming (“AFV” special on 12/9/08), “A Charlie Brown Christmas” boosted the time period year-to-year for ABC by 4.3 million viewers (11.3 million vs. 7.0 million) and by 95% in Adults 18-49 (3.7/11 vs. 1.9/5).
  • The Peanuts special was up year to year in Total Viewers and held even with Adults 18-49 (11.0 million and 3.7/10 on 12/8/08).

Building on its lead-in opposite a growing “Biggest Loser,” ABC’s debut of “Prep & Landing” earned a strong second to “Loser” at 8:30 p.m. in Adults 18-49 (4.1/11), topping “NCIS” by 41% (2.9/8) and Fox’s “Dance” by 71% in Adults 18-49 (2.4/6). “Prep & Landing” is ABC's first television special produced by Walt Disney Animation Studios. The holiday special reveals the never-before-told tale of an elite unit of Elves known as “Prep & Landing.”  In fact the new Disney holiday special stood as the No. 2 TV program of the night with Adults 18-49, behind only the 2-hour season-closer of “Biggest Loser.”

  • “Prep & Landing” (12.1 million and 4.1/11) emerged as the TV’s No. 1 holiday special this season with viewers and young adults, topping CBS’ week-earlier airing of “Rudolph the Red-Nosed Reindeer” (10.6 million and 3.8/11 on 12/2/09).

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  • In addition to standing as Tuesday’s definitive No. 1 TV show of with Kids 2-11 (7.5/22), “Prep & Landing” delivered the highest kids rating for any primetime telecast on broadcast TV so far this season. In fact excluding only Super Bowl telecasts, it was the top Kids 2-11 number for any primetime telecast in nearly 2 years – since 1/15/08 with the season premiere of Fox’s “American Idol.”
  • “Prep & Landing” improved the slot year-to-year for ABC by 4.9 million viewers and by 105% in Adults 18-49, over the year-ago evening with an original “AFV” special (7.2 million and 2.0/5).
 
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