Fox Continues Up vs. Last Season; ABC, CBS, NBC Mostly Down
Season To Date Ratings
Fox extended its demo ratings leads in the past week, and if Fox doesn’t completely collapse in the next 5 weeks it should hang onto the seasonal lead until American Idol and 24 arrive and its annual spring ratings beatdowns resume.
Fox continued to hold its big lead in adults 18-34 ratings. This season is shaping up to be a huge margin of victory for them in that demo. CBS continues to hold both the adults 25-54 rating title (which Fox may challenge depending on how Idol does), and the average viewership title, which is unlikely to be challenged.
Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season
Fox continues to be well ahead in all ratings demographic groups vs. last season. While they were certainly helped by a big improvement in the World Series numbers, they were well ahead of last season before the baseball playoffs began.
The CW is ahead vs. last season as well, but they would be about 20% ahead of last season across the board if they’d just kept their Monday-Friday numbers steady because of the automatic boost to their ratings averages just by dumping Sunday nights. Compared to last season, the CW’s Monday-Friday ratings averages are down across the board.
ABC, NBC, and CBS are similar tales of the typical annual broadcast ratings declines (although to give CBS credit, they are even vs. last season in adults 18-34) . You might not realize that if you just read Variety, but you can look at the numbers yourself here.
Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.
Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.