Season To Date Ratings
Fox extended its demo ratings leads in the past week, and if Fox doesn't completely collapse in the next 5 weeks it should hang onto the seasonal lead until American Idol and 24 arrive and its annual spring ratings beatdowns resume.
Fox continued to hold its big lead in adults 18-34 ratings. This season is shaping up to be a huge margin of victory for them in that demo. CBS continues to hold both the adults 25-54 rating title (which Fox may challenge depending on how Idol does), and the average viewership title, which is unlikely to be challenged.
You can see past week's broadcast network primetime season to date average TV ratings results here.
Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season
Fox continues to be well ahead in all ratings demographic groups vs. last season. While they were certainly helped by a big improvement in the World Series numbers, they were well ahead of last season before the baseball playoffs began.
The CW is ahead vs. last season as well, but they would be about 20% ahead of last season across the board if they'd just kept their Monday-Friday numbers steady because of the automatic boost to their ratings averages just by dumping Sunday nights. Compared to last season, the CW's Monday-Friday ratings averages are down across the board.
ABC, NBC, and CBS are similar tales of the typical annual broadcast ratings declines (although to give CBS credit, they are even vs. last season in adults 18-34) . You might not realize that if you just read Variety, but you can look at the numbers yourself here.
Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.
Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
Correct me if I’m wrong: wasn’t CW in a position to argue their ratings were boosted 20% just by dropping Sundays?
In which case, sure seems like the network’s doing even worse this season.
The_GodfatherSJP, Indeed. Is what I wrote in the post not clear?
read what you wrote? Wait, what?
ION Sets A18-49 and P2+ Viewer Records in Week 11
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Alongside FOX, the other network that is up from last year, way up, is the mininet ION. ION has been absolutely on fire the past few weeks, setting all-time network highs in HH (Week 10), A18-49 and viewers.
In Week 11 of the 2009-10 Season, ION established all-time highs in A18-49 viewers and P2+ viewers:
Week 11 (Nov.30-Dec.6):
ION 0.7HH/1%, 0.3 A18-49 (440,000), 1,090,000 P2+ viewers
This is the very first time that ION has climbed above the 400,000 A18-49 viewer and 1,000,000 P2+ viewer thresholds.
In season-to-date averages, for the first time in their history, ION is now ahead of both TeleMundo and TeleFutura in households, and ION has moved past TeleFutura in P2+ viewers.
More and more, American viewers are keeping a watchful eye on ION, the most improved broadcaster in the land.
Are you really a network if you only have one exclusive show?
(its, not it’s; it’s is short for “it is”; its is like yours, ours, theirs, his, hers)