Fox Is The Only Broadcaster Up In Commercial Ratings vs. Last Season
In the ratings that actually determine how much the networks get paid, C3 commercial ratings that measure average commercial viewing within 3 days of airdate, Fox is the only broadcast network among the top 4 ahead vs. last season. And among the most important adults 18-49 demographic, CBS and ABC have lost the same % of their C3 ratings vs. last season, and NBC’s been crushed.
Unfortunately, we don’t see information on C3 commercial ratings regularly, and while in our experience the Live+SD program ratings for most shows are a very good substitute, actual C3 ratings would be even better.
Source: CBS presentation to UBS 37th Annual Global Media and Communications Conference