Tuesday Is The Biggest Night; 9pm Biggest Hour For DVR Playback
While there’s not a big difference between DVR playback from Monday to Thursday primetime, it is interesting to me that Tuesday is the biggest night of the week for DVR playback among adults 18-49 and adults 25-54. I’d have guessed Thursday would be #1, but its third (just barely) behind Tuesday and Monday.
It’s less surprising that 9-10pm is the marginally bigger DVR playback hour, just ahead of 10-11pm.
Source: CBS presentation to UBS 37th Annual Global Media and Communications Conference