The Internet Didn’t Kill TV Viewing, But Cable Crushed Broadcast Nets in the 2000s
As we head into the next decade our song here at TV by the Numbers remains the same: TV is alive and well.
The fact is people are watching more TV than ever and I’m not just saying that because we’re a site about TV numbers. As you can see in the chart above, TV viewing continued to increase in the 2000s. I am sure I watch a lot more video on the Internet than most people, though I know we have a lot of readers who are like me. But we’re not like most people and when we’re averaged in with the masses our viewing of TV shows winds up being in about the 1% of TV shows that wind up viewed on the Internet.
But while TV is alive and well, the story for the broadcast networks is a bit different. As you can see in the chart above, ad-supported cable’s share of Adults 18-49 viewing overtook the broadcast network’s share in 2002 and as we end the decade, has a huge lead over the broadcast nets when it comes to share of viewing.