While TV by the Numbers still gets a strong plurality of its traffic from search engines, primarily Google, that share has slowly trended downwards during the 2+ years of the site's existence as more and more visitors arrive directly (by a browser bookmark, for example), or from a referring site (any site linking to TVBTN). As to what's in the Other category, you've got me (but perhaps Robert knows), a year ago that category had effectively none of our visitors (0.03%).
And while the Drudge Report has been a strong referrer for a while (we're the "TV Ratings" link on the site), we had a direct link to a Syndicated ratings post in the past month that drove a disproportionate number of visits from it during the period.
Source: Google Analytics, 11/11/09-12/11/09
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