ABC Family’s “Santa Baby 2 Christmas Maybe” Debuts as the Season’s No. 1 Cable Movie in Adults 18-49

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via press release:

ABC Family Original Movie, “Santa Baby 2 Christmas Maybe,” Ranks as Cable’s

No. 1 Telecast in its Time Period in Total Viewers, Key Adults and Women

“Santa Baby 2 Christmas Maybe” Becomes the No. 1 Movie

on All Cable This Season in Adults 18-49

Sunday’s No. 1 Scripted Cable Telecast in Prime in Total Viewers, Adults 18-49 and Core Females, “Santa Baby 2 Christmas Maybe” is Cable’s No. 1 Movie of the Week

“Santa Baby 2 Christmas Maybe” Exceeds Year-Ago Time Period Levels

by Double-Digit Percentages in Total Viewers and All Target Demos

“Santa Baby 2 Christmas Maybe” (Sunday, 12/13/09, 8:00-10:00 p.m.)

ABC Family original movie, Santa Baby 2 Christmas Maybe,” starring Jenny McCarthy and Dean McDermott, debuted as cable’s No. 1 telecast in its time period in Total Viewers (3.8 million), Adults 18-34 (732,000/1.1 rating), Women 18-34 (492,000/1.4 rating), Adults 18-49 (1.6 million/1.2 rating) and Women 18-49 (993,000/1.5 rating), becoming the No. 1 movie on all cable this season in Adults 18-49.

  • For the week, “Santa Baby 2 Christmas Maybe” qualified as cable’s No. 1 movie in Total Viewers, Adults 18-49, Women 18-34, Women 18-49 and Females 12-34 (737,000/1.6 rating).
  • Santa Baby 2 Christmas Maybe” stood as Sunday’s No. 1 scripted telecast in Prime in Total Viewers, Adults 18-49, Women 18-34, Women 18-49 and Females 12-34.
  • Year to year, “Santa Baby 2 Christmas Maybe registered hefty increases in key demos, improving by 31% in Total Viewers (3.8 million vs. 2.9 million), by 63% in Adults 18-34 (732,000 vs. 449,000), by 33% in Adults 18-49 (1.6 million vs. 1.2 million) and by 68% in Viewers 12-34 (1.1 million vs. 653,000).

Source: Nielsen Media Research (National Ratings, Live+SD, 12/13/09; week of 12/7/09-12/13/09; 2008/09 Season: 9/28/09-12/13/09. Movies ranked on U.S. rating, among full-length films.

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