I'd read about this and rolled my eyes at the time though I understand the intent was to do some good.
But having now seen one of the ads, I'm not sure how much good it is doing. And sorry, but I ain't buying the whole "give the gift that will light up her Menorah!" angle. I mean, really? "Oh honey, you shouldn't have. No really. You shouldn't have!"
It feels more like an "I got a rock" situation to me.
If the CBS embed isn't working you can try it on YouTube: