CBS' "Just a schmear" campaign

Categories: TV Advertising

Written By

December 16th, 2009

I'd read about this and rolled my eyes at the time though I understand the intent was to do some good.

But having now seen one of the ads, I'm not sure how much good it is doing.   And sorry, but I ain't buying the whole "give the gift that will light up her Menorah!" angle.   I mean, really?  "Oh honey, you shouldn't have.  No really.  You shouldn't have!"

It feels more like an "I got a rock" situation to me.


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