via press release:
NBA Digital Starts New Season with Multiplatform Success Across Television, Online and Mobile
NBA.com Sees a Record Traffic Increase in Total Video Streams; NBA TV Now Available in 45 Million Homes
With an increase in TV distribution, a redesigned Web site with a commitment to video and a strong mobile presence across multiple carriers, NBA Digital has reported significant growth across all platforms so far this season.
“These strong early results across every phase of our business are a reflection of our industry leadership in cross-platform content generation and distribution,” said Bryan Perez, senior vice president and general manager of NBA Digital. “By managing our TV, online and mobile efforts as a single entity with a common purpose, we’re giving fans the best of the NBA, when, where and how they want it.”
NBA Digital’s success is occurring consistently across multiple platform offerings. Highlights include:
o NBA TV – NBA TV is now available in 45 million homes, and fan engagement with the network across all platforms has risen dramatically. Fan Night voting on NBA.com – where fans pick NBA TV’s weekly Tuesday night game – has increased 239% with more than 100,000 fansfor each game.
o NBA.com – Since opening night, NBA.com has received a record of nearly 215 million video streams from fans around the world, an increase of more than 50% versus the same period last season.
o NBA Mobile – In 2009, NBA Digital launched more than 100 new mobile applications across the Android Market, App Store and Blackberry App World, with NBA League Pass Mobile being chosen by Apple as one of the top apps of 2009 in iTunes Rewind.
NBA.com Source: Omniture