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The Good Wife Delivers Largest Audience of the Season

Categories: Network TV Press Releases

Written By

December 16th, 2009

via press release:

CBS WINS EVERY HALF-HOUR IN VIEWERS AND KEY DEMOS FOR THE SECOND CONSECUTIVE NIGHT

"The Good Wife" Delivers Largest Audience of the Season

More Than 20 Million Viewers Celebrate the Holidays with "NCIS"

"NCIS: Los Angeles" Dominates Its Time Period

CBS won every half-hour in viewers, adults 18-49 and adults 25-54 for the second consecutive night, according to Nielsen preliminary live plus same day ratings for Tuesday, Dec. 15.

At 8:00 PM, NCIS was first in households (12.6/20), viewers (20.55m), adults 25-54 (6.0/16), adults 18-49 (4.3/13) and adults 18-34 (3.1/10).  Compared to its last first-run episode (on Nov. 24, 2009), NCIS was up +2% in both households (from 12.3/30) and adults 25-54 (from 5.9/15), +3% in adults 18-34 (from 3.0/10) and added +180,000 viewers (from 20.37m, +1%).

NCIS: LOS ANGELES from 9:00-10:00PM was first in households (10.8/17), viewers (17.36m), adults 25-54 (5.2/13) and adults 18-49 (3.6/10).

THE Good Wife was first in households (9.1/16), viewers (14.08m), adults 25-54 (4.1/11) and adults 18-49 (2.8/08).  Compared to its last first-run episode (on Nov. 24, 2009), THE Good Wife was up +12% in households (from 8.1/14), +11% in adults 25-54 (from 3.7/10), even in adults 18-49 and added +1.53m viewers (from 12.55m, +12%).  This was a series high for THE Good Wife in viewers and its best adults 25-54 performance since Oct. 6, 2009.

For the night, CBS was first in households (10.8/18), viewers (17.33m), adults 25-54 (5.1/13) and adults 18-49 (3.6/10).  For the second consecutive night, CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

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  1. gbd

    Admittedly i’ve not seen the show but my reaction from premiere week promos to last weeks promos? Zzzzzzzzzzzzzzzzz.

    Anyone seen it? Anyone like it?

    Are these most recent ratings what CBS was hoping for?

  2. Jimmy

    I actually like The Good Wife. Margulies is almost always a great actress to watch and people behind the series are doing a decent job of building a mystery around Chris Noth’s character and whether or not he was framed.

    Is it great television, or even Margulies’ best work? No, but it’s good television and Margulies has really been great in any series work since the early days of ER.

  3. gbd,

    The Good Wife is, by far, the best new show of this season, with Modern Family (and let me add Community). I’m amazed CBS has done something entertaining but also classy.

  4. Don J

    Now can we stop with the cancellation predictions?

  5. Holly

    ^Not likely ;)

  6. Does everyone need a reminder that total viewers count for nothing? ;) The A18-49 rating didn’t move at all, so this doesn’t change anything about its index rating, and it still leaves it as third worst drama for CBS from Sunday-Thursday.

  7. Don J

    Julia, It’s delivering very similar if not better numbers than Without a Trace in this same timeslot last season.

    The only reason why Without a Trace got cancelled was it’s age, high costs from the studio.

  8. Mark

    Me and my wife watch the show and enjoy it quite a bit, I think it is definitely one of the better new shows this year.

  9. Don J, Without a Trace was canceled because it was the third or fourth worst rated drama on CBS from Sunday – Thursday. (Third if you don’t count Harper’s Island, which I’m not for the sake of this argument. Only fall shows really apply here.) The Cold Case vs Without a Trace decision probably came down to cost, but there really isn’t a situation like that at this point for CBS. The next lowest rated drama on CBS right now is CSI: NY, which is averaging over 3.1.

    This fall, CBS premiered 3.5 new hours Sunday – Thursday, plus one hour on Friday.

    Fall 2008, CBS premiered 3 new hours (though one hour was comedies, but I think adding the additional comedy block explains the one less drama thing) Sunday – Thursday, plus one hour on Friday.

    Fall 2007, CBS premiered 3.5 new hours Sunday – Thursday, plus one on Friday.

    Fall 2006, CBS premiered 3.5 new hours Sunday – Thursday, and none on Friday. (Smith was switched out for 3 lbs pretty quickly, but that was still only one hour they filled with new programming.)

    Are you seeing a pattern here? Do you see why the third worst drama on CBS from Sunday – Thursday is in danger?

  10. Diane

    I like the show very much. And don’t know if this will affect the cancellation rumors, but Julianna Margulies was just nominated for a Golden Globe for the series, so maybe they’ll stick with it for the prestige?

  11. Diane, there’s no prestige for Golden Globes.

  12. Lot

    @ Julia: Third worst drama? Ok, let’s do the math. From the beginning of the season the three worst CBS dramas has been Three Rivers, Cold Case and Numbers. We don’t have to count Three Rivers? Why? ‘Cause otherwise your point is not valid?
    I respect your opinion, but not your tone of “superiority” like “I know everithing you don’t”. If you’re not a CBS executive, than your opinion matters just like ours.

  13. Lot, did you miss the Sunday – Thursday part?

  14. Lot

    Schedules can always be changed.

  15. What does that have to do with my point?

  16. Lot

    3.5 new shows from Sunday to Thursday, I can hear you. If CBS want to keep TGW and launch a new show on Tuesday, it can move the show to another night, like Sunday or Friday.

  17. Lot, if they move it to Friday they can’t launch a new show on Friday, which they’ve done every year for the past ten years (I didn’t check back further than that) except 2006, unless they are planning to cancel two shows on Friday, which they might. And moving it to Sunday doesn’t change the 3 new dramas Sunday – Thursday thing.

    I get it, as a fan you don’t think there’s any possible way that Good Wife won’t return, but if you look at the numbers and CBS’s history, it makes a lot of sense to say that Good Wife is in danger. Things could change. Good Wife could suddenly take off and CSI: NY could drop, making Good Wife fourth worst and CSI: NY third worst, but the way things stand today, which is all anyone can see, Good Wife looks like a good candidate for cancellation, unless CBS decides to change its strategy.

  18. Lot

    Look, I’m not a crazy-obsessed fan who cannot understand numbers. I can get that the show may be on bubble compared to other CBS shows, like you’ve said. What I understand less is the “danger situation”. I don’t think that right now the show is in “alarm state”, ’cause it makes decent numbers, CBS seems very committed to it, critics love it, it has awards’ consideration (not just “meaningless” Globes, but WGA awards too, and I can see some Emmy’s nominations, at least for Julianna Marguiles). That’s what I think.

  19. Don J

    I’m not a crazy numbers obsessed fan like most on this site either. It just seems so petty to overanalyze the demos for this show especially and say…”OMG, The Good Wife dropped 0.2 in the demo, It’s on life support.”

    From what I recall about Without a Trace, CBS needed to make room for news shows like The Good Wife and they were deciding between keeping it and Numb3rs and it came down to money and Numb3rs being an in house production costs alot less than Without a Trace.

  20. Don J

    The Good Wife is an in house production at CBS, has a relatively small series regular cast and has a good creative team behind it with Robert and Michelle King along with Ridley and Tony Scott. The overall viewership is good and the demos aren’t too shabby. I don’t buy this 3rd or 4th worst demos argument. I think the network is keeping it.

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