via press release:
BRAVO MEDIA CELEBRATES FOURTH CONSECUTIVE BEST YEAR EVER ACROSS ALL KEY DEMOS
Bravo Digital On Pace To Earn Best Year Ever In Video Streams and Unique Visitors
Network Ranks No. 18 In Cable Entertainment Among Adults 18-49
NEW YORK – December 17, 2009 – Marking its fourth consecutive record-breaking year, Bravo Media earned its best year ever across all key demos and ranks as the No. 18 network in primetime among all ad-supported cable entertainment networks in the coveted adult 18-49 demo, according to Nielsen Media Research. Year-to-date, Bravo is averaging 796,000 total viewers, 497,000 adults 18-49 and 489,000 adults 25-54 (up six percent, eight percent and ten percent respectively versus 2008), and is on pace to post its youngest year ever in prime with a median age of 40.3. Additionally, the network achieved its highest rated fourth quarter ever among adults 18-49 and total viewers, with an unprecedented 17 consecutive quarters of year-over-year growth among adults 18-49 in prime. Bravo is currently the fourth fastest growing top 20 ad-supported cable entertainment network in prime among adults 18-49, and year-to-date ranks No. 9 among women 18-34, up from No. 12 in 2008.
Bravo is celebrating its best year ever across all metrics, with record breaking sales, industry-leading innovations in interactive and new media including award-winning virtual viewing parties, and the network’s most award-winning year ever. Bravo was honored for its achievements with more Primetime Emmy nominations than ever before, and nominations and wins from GLAAD, Producers Guild, NAACP Image Awards, IPTV, Interactive Media, CTAM Mark, MMA Global Mobile Marketing, Webby, Promax|BDA, Bloggie and Mobile Excellence Awards. Extending the Bravo brand beyond the television screen and directly into the hands of the network’s passionate viewers, Bravo Media launched a number of major retail and merchandising partnerships over the past year to great results. In addition, Bravo refreshed the entire look and feel of the network with a major redesign consisting of a new, innovative, pop art-inspired look that was implemented across all platforms.
“In 2009, we expanded our original programming by 15 percent and enjoyed the success of record-breaking sales, critical acclaim, and new retail and licensing partnerships,” said Frances Berwick, Executive Vice President and General Manager, Bravo Media. “Our strategy of delivering more quality series to our unique audience clearly paid off. We increased our ratings and grew our audience, while lowering our median age and maintaining the most upscale and the most engaged audience in cable.”
Bravo boasts four of the top 10 most effective product placements in 2009, according to a recent Nielsen survey, with original programming that included Food & Wine Magazine and Whole Foods Market (“Top Chef Masters”), General Electric (“The Real Housewives of New York City”) and Glad (“Top Chef”).
Bravo Digital produced stellar numbers in 2009, on pace to record its best year ever in video streams and unique visitors, up 49 percent (4.01 million vs. 2.68 million) and 17 percent (3.7 million vs. 3.16 million) respectively, as well as its fourth consecutive year of growth among unique visitors. BravoTV.com is also on pace for its best year ever in video streams and unique visitors, with a 55 percent increase in video streams (3.94 million vs. 2.54 million) and a 17 percent increase in unique visitors (2.6 million vs. 2.2 million).
To-date, the “Top Chef” franchise has generated over 80 million page views and four million video streams this year alone. The “Real Housewives” franchise has soared online, generating over 200 million page views and over 25 million video streams in 2009, up a whopping 160 percent and 225 percent respectively versus 2008. Bravo’s destination for TV lovers, TelevisionWithoutPity.com, is also pacing toward its best year ever in page views and unique visitors, with an 11 percent (44.7 million vs. 40.3 million) and 18 percent increase (1.17 million vs. one million) respectively versus last year’s average.
The network’s original programming soared over the past year, with 17 of the top 20 best weeks ever registered in 2009 among adults 18-49, as well as 19 original series garnering over one million total viewers. The No. 1 food show on cable – Emmy and James Beard Award winner “Top Chef” – averaged 2.53 million adults 18-49 and 3.61 million total viewers in its sixth season, earning Bravo the top spot as the No. 1 cable network in the Wednesday 10 p.m. time period among all key demos this fall. Its successful spin-off, “Top Chef Masters,” was Bravo’s highest rated first season competition show, averaging 1.53 million adults 18-49 and 2.22 million total viewers.
Continuing the network’s tradition of returning shows to bigger audiences, 2009 brought a record number of series highs. Season three of “Flipping Out” scored its highest rated season ever across all key demos, averaging 957,000 adults 18-49 and 1.27 million total viewers, ranking as the No. 1 real estate show in all of cable among adults 18-49. “Million Dollar Listing’s” third season also reached a series high, up 11 percent among adults 18-49 and 10 percent among total viewers (with 1.11 million total viewers). The second season of “The Millionaire Matchmaker” outperformed its freshman series by 19 percent among adults 18-49 and 16 percent in total viewers. Season two of “The Rachel Zoe Project” also topped its debut season, averaging more than one million total viewers, up 32 percent from season one.
Bravo’s “Real Housewives” franchise enjoyed enormous success with each spin-off besting its previous record high. “The Real Housewives of Atlanta’s” second season generated the biggest cycle-over-cycle increases, delivering 2.32 million adults 18-49 (up 106 percent) and 3.26 million total viewers (up 119 percent). Also, during “The Real Housewives of Atlanta” run, Bravo ranked No. 1 in the Thursday 10 p.m. time period among adults 18-49. The first season of “The Real Housewives of New Jersey” was the highest rated freshman series in the “Real Housewives” franchise history, with an average of 2.55 million total viewers. “The Real Housewives of New York City’s” sophomore season averaged over two million total viewers, up 60 percent from its first cycle. “The Real Housewives of Orange County’s” fifth season is on pace for its highest rated season ever, with an average of 2.29 million total viewers tuning in.
Bravo’s first topical series “Watch What Happens Live” continues to see significant gains over the course of its season, with an average of 539,000 adults 18-49 and 765,000 total viewers. To-date, the show has posted a 96 percent increase among adults 18-49 (vs. 200,000) and a 49 percent increase among total viewers (vs. 334,000) since its premiere.
Source: Nielsen Media Research, Live + 7 Day through 11/29/09, blended with Live + Same Day through 12/13/09. Bravo Wednesday time period rank: 8/19/09-12/9/09, includes weeks with Top Chef season six premiere airings at 10P; #1 food show on cable: Top Chef on Bravo Premiere Program Average (8/19/09-12/9/09) vs. All Food Network Program Averages, Excluding Specials (12/29/08-12/13/09), Most Current, A18-49 AA(000); #1 real estate show: Flipping Out on Bravo Premiere Program Average (8/18/09-10/20/09) vs. All HGTV real estate related program averages, excluding specials (12/23/08-12/13/09), most current, 18-49 AA(000); Year to date cable ranker: 12/31/07-12/14/08, 12/29/08-12/13/09; Live + 7 through 11/29/09 blended with Live + SD through 12/13/09; Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the prime daypart; Nielsen IAG Program Engagement Data; 12/29/08 – 10/11/09; Primetime Nonsports Data; Cable, P18-49; Omniture SiteCatalyst, 1/1-11/30/09 vs/ 1/1-11/30/08 for all but series-related claims; 1/1-12/14/09 vs. 1/1-12/14/08 for series-related claims.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.