via press release:
“Good Morning America” Posts Season-to-Date Highs,
Delivering Best Total Viewer Performance in 9 Months
& Highest Demo Performance in More Than 7 Months
Week to Week, “GMA” Increases 510,000 Among Total Viewers
and 170,000 in Key Demo – The Most of Any Morning Broadcast
“GMA” Cuts Viewing Gaps with NBC Week to Week,
While Also Extending Advantages Over CBS
For the week of December 7th, ABC’s “Good Morning America” averaged 4.75 million Total Viewers and a 1.5/11 among Adults 25-54. This marks the broadcast’s best Total Viewer delivery in
9 months (week of 3/2/09) and its largest demo delivery in more than 7 months (week of 4/27/09).
On Friday, December 11th, Diane Sawyer’s last day as anchor of “Good Morning America,” the broadcast delivered 5.18 million Total Viewers and 2.01 million among Adults 25-54. So far this season, this marks “GMA’s” best Friday performance.
Week to week, “GMA” posted impressive gains among both Total and key demo viewers, increasing 510,000 (12%) and 170,000 (10%), respectively. Of the three morning broadcasts, “GMA” grew the most in these key categories.
Compared to the prior week, “GMA” cut into the Total Viewing and demo gaps with NBC’s “Today Show.” The Total Viewing difference between the two programs shrank 18%, while the demo difference was 10% smaller.
Additionally, compared to CBS’ “Early Show,” “GMA” extended its viewing advantages week to week and year to year. Compared to the prior week, ABC’s Total Viewing lead over CBS was 15% greater and its demo advantage was 3% greater. Year to year, “GMA” extended its advantage over CBS by 18% among Total Viewers and 6% in the key demo. Compared to this week last year, “GMA” was up 3% among Total Viewers.
Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.” The Emmy Award-winning morning news program airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network.
MORNING NEWS (W/0 Dec. 7) Total Viewers Adults 25-54 Households
ABC 4,750,000 1.5/11; 1,920,000 3.6/13
NBC 5,970,000 2.1/15; 2,670,000 4.4/16
CBS 3,010,000 1.0/7; 1,250,000 2.3/8
Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 12/7/09, 11/30/09, and 12/8/08)
GMA is going to up in ratings when Stephonpolis (sp?) takes over.
“GMA Is going to up in ratings when Stephonpolis (sp?) takes over.”
Not with me. I watched often with their current lineup. Hated when Charlie Gibson left a few years ago and now Diane gone, so I’m switching to the Today show on NBC!
The only morning show anyone should watch: SportsCenter.
I love GMA. Sad to see Diane go, but she is perfect for World News. I cannot stand the folks at all on the Today Show.
please take robin off ( or tell her to stop dressing and acting like a man ) and I would love to watch GMA, if prefer it actually.
It was a little hard to watch the interplay between her and diane
made you wonder
I loved GMA and the camraderie that Diane, Robin, Chris, and Sam shared. I watched it every morning while getting ready, but as I was watching it last week, I missed both Diane and Chris very much. Juju is doing well and I like her, but George Stephanopoulus is just not right for the co-anchor chair. He has little chemistry with them and I have never been a fan of his. His wife Ali on the other hand is awesome and would love for her to host her own show or even co-host another. I will continue to try and watch, but may have to move over to The Early Show, but I will miss Sam and Robin though. I watched Diane last evening and she was very good. I will have a hard time choosing to watch her or Katie whom I like very much.
im sticking to TODAY…