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Hitwise Confirms: TV by the Numbers Bigger Than Variety and THR (but not as big as Deadline Hollywood)

Categories: Internet TV

Written By

December 17th, 2009

correction: my apologies to our friends at Hitwise:  I had TV Web sites on the brain and referred to Hitwise as HitFix and worse, linked to Hitfix instead!   D'oh!  At least the proper branding was still in their chart.  I apologize for any confusion.

A little while ago I wrote citing Deadline.com's press release announcing it was bigger than THR and Variety combined and that *we* were too when it comes to pageviews.

The kind folks at Hitwise sent this chart noting that they had us bigger than Variety and THR too online, but not as big as Deadline Hollywood.   Though here, we're much closer to Variety and THR and further away from Deadline, but this is only measuring US traffic, and the numbers in the other post were global.  About 25% of our visits are from outside the US lately.

I look at this and think  "If that's reflective of Variety's traffic BEFORE the pay wall....YIKES!"

Update:  I have asked Hitwise if they can produce this chart with James Hibberd's Live Feed (THRFEED.COM).  Given all the great inbound linking he gets, I'm pretty sure it is not included below in the hollywoodreporter.com data.  I will not be surprised if he is as big (or bigger) than Deadline Hollywood for November.  He had some posts that had huge traffic that month.   So look for "James Hibberd Bigger Than Hollywood Reporter Mother Ship Online" post soon ;-)

Update 2: Hitwise produced the chart with thrfeed.com, which is now included below. I confess I am surprised by the results.  I guess James gets some very high traffic posts, but we make it up in volume, at least according to Hitwise.

Hitfix-Online-TV-Sites-Updated

(24) Comments - Add Yours!

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  1. AppleStinx

    I’d send Drudge a dozen roses, a thank-you note with Xs and Os. You know, thanks for the link and traffic. :wink:

  2. I can’t really argue with your thinking, though by that logic we’d need to send Google an entire flower shop!

  3. Tommy

    Well TVBTN may get a boost today against deadline.com, the site is down at the moment.

  4. AppleStinx

    Whatever you’re doing to come up on top in Google searches is working, and I’d like to think Google’s search algorithms are impersonal. Referrals, on the other hand… Anyway, Matt may prefer daffodils to roses, so I don’t know. :smile:

  5. Jeff

    I just had a loaded page of tv by the numbers and clicked on the article (when it said hitfix) and it brought me to a page that said “page not found” – for a second I thought it was the funniest joke I’ve ever heard, but was happy to learn it was true!

  6. Theoacme

    Am having problems with an oversized rollover ad banner on the top of this page, as well as others (it covers up part of your logo)…

    …which is how Variety will make money behind the paywall, until they all leave and read Roger Ebert’s page at the Sun-Times, James Hibberd’s page wherever he winds up, and TVBTN…

    …maybe they’ll change their name to “The Courtship of Tiger’s Fodder”… :lol:

  7. Theoacme

    …after my previous post, a better behaved banner appeared instead – you can take off your roller skates, all :D

  8. J-----C

    Part of the reason is definitely the interaction. No other site has A) The site authors regularly talking with the site viewers, and B) a crazy cast of regulars, like Joss’ Biggest Fan, for consistent hilarity at every turn. This place is like the Cheers of television websites.

  9. Grace W.

    Yay Bill and Robert! You guys deserve it. You consistently run the most in-depth, interesting TV blog on the net. No, you might not have as much exclusive scoop as say, Ausiello, but you also don’t have the GIANT ego that seems to go with that. You still respect your readers and interact with us on a regular basis, as J——C pointed out. And you created the Renew/Cancel Index, which – aside from some anomolies like Dollhouse last year, which nobody except Joss’ Biggest Fan could have predicted – has generally been very accurate. Good job, guys!

  10. Robert,

    Why the dip from Aug to Sept?

    And why has Deadline taken off like a shot? What is it doing that you guys aren’t? The ratings for Deadline makes it look like Fox News with you and the rest looking like CNN, HLN, and MSNBC.

  11. Scott, from a visits perspective we did dip from August to September even though we had more page views in September. But we had a huge linking event from Drudge in late August that sent a boatload of visitors (mostl of whom immediately left after seeing what they’d clicked over for). That spike is much more easily visible in the Quantcast data than the Hitwise share metric monthly totals.

  12. forg

    Congratulations guys, well deserved

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