Hitwise Confirms: TV by the Numbers Bigger Than Variety and THR (but not as big as Deadline Hollywood)
correction: my apologies to our friends at Hitwise: I had TV Web sites on the brain and referred to Hitwise as HitFix and worse, linked to Hitfix instead! D’oh! At least the proper branding was still in their chart. I apologize for any confusion.
A little while ago I wrote citing Deadline.com’s press release announcing it was bigger than THR and Variety combined and that *we* were too when it comes to pageviews.
The kind folks at Hitwise sent this chart noting that they had us bigger than Variety and THR too online, but not as big as Deadline Hollywood. Though here, we’re much closer to Variety and THR and further away from Deadline, but this is only measuring US traffic, and the numbers in the other post were global. About 25% of our visits are from outside the US lately.
I look at this and think “If that’s reflective of Variety’s traffic BEFORE the pay wall….YIKES!”
Update: I have asked Hitwise if they can produce this chart with James Hibberd’s Live Feed (THRFEED.COM). Given all the great inbound linking he gets, I’m pretty sure it is not included below in the hollywoodreporter.com data. I will not be surprised if he is as big (or bigger) than Deadline Hollywood for November. He had some posts that had huge traffic that month. So look for “James Hibberd Bigger Than Hollywood Reporter Mother Ship Online” post soon ;-)
Update 2: Hitwise produced the chart with thrfeed.com, which is now included below. I confess I am surprised by the results. I guess James gets some very high traffic posts, but we make it up in volume, at least according to Hitwise.