DISCOVERY CHANNEL'S HIT SERIESTOPS WEDNESDAY NIGHT IN KEY DEMOS
The Wednesday, December 17, 2009 9PM ET/PT premiere episode of Discovery Channel'swas the #1 primetime cable telecast among Men 18-49 and Men 18-34 delivery. It was also #1 in ratings among Men 18-49 (1.60 AA%) and was the #4 primetime cable telecast among Men 25-54 in both delivery and ratings (1.41 AA%).
Discovery Channel beat ABC for the evening among young men (18-34 delivery) and ranked within the top ten for Men 25-54 (#5), Persons 25-54 (#7) and Persons 18-49 (#6). The episode exceeded the 4Q08 time slot (Wednesday 9-10PM), with double-digit gains among Persons 25-54 (30.6%) , Men 25-54 (30.4%), Women 25-54 (30.9%), Persons 18-49 (21.8%) and Men 18-49 (21.5%).
Two premiere episodes ofwill air on a special night, Mondays, on December 28 and January 4 at 9PM ET/PT. Additionally, viewers can catch up on all their favorite episodes with all-day marathons on Christmas Day, December 25, and New Year's Day, January 1.