Fox News Has Best Viewership Year Ever, Claims Almost Half Of Primetime Cable News Viewers
Fox News will finish calendar year 2009 with its highest averages in its history for average viewership (P2+, persons age two and over) in both primetime and total day and during the year it took giant bites of cable news market share. It moved from 41% of the primetime audience in 2008 to 47% in 2009, and 31% of the cable news advertiser target adults 25-54 demographic to 39%.
Although it’s impossible to say those gains came from CNN with the data we have, CNN certainly lost tremendous market share in primetime during the year, moving from 26% of the average viewership to just 19%, and from 28% of the demo audience to just 19%, finishing behind MSNBC’s 20% for the first time ever in that category.
Headline News also gained share in 2009, although at a lesser rate than Fox News, while MSNBC also lost share, although not nearly at the rate of CNN.
Yesterday, I had a post with the absolute numbers of the changes between 2008 and 2009 cable news primetime and total day viewership and adults 25-54 if you want to see the numbers themselves instead of the market share changes.
2008 : 12/31/2007 – 12/28/2008
2009YTD : 12/29/2008 – 12/16/2009