Satellite, Telco TV Services Near 30% Market Share

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satellite

The Television Bureau of Advertising, through data obtained by Nielsen Media Research, says “alternative delivery systems” (aka, ADS = satellite & telco providers) now hold just under a 30% market share among all TV homes — at 29.3%, its highest levels ever.

via MediaPost

Here’s some market specific info also from MediaPost:

Top 10 in Markets 1-50

DMA
Name

ADS as %
TV HH


ADS as %
Subscription
TV HH*

1

Albuquerque-Santa Fe

42.7

52.0

2

Salt Lake City

39.2

47.2

3

Greenvll-Spart-Ashevll-And

42.4

46.4

4

Birmingham (Ann and Tusc)

42.2

45.9

5

Memphis

39.9

44.7

6

Dallas-Ft. Worth

37.0

44.4

7

St. Louis

38.9

44.1

8

Sacramento-Stkton-Modesto

38.1

42.3

9

Los Angeles

35.1

40.7

10

Denver

36.5

40.4

* Wired cable, telco, or ADS systems such as satellite.

Top 10 in Markets 51-100

DMA
Name

ADS as %
TV HH


ADS as %
Subscription
TV HH*

1

Shreveport

57.2

62.6

2

Springfield, MO

49.5

60.8

3

Paducah-Cape Girard-Harsbg

50.7

56.3

4

Fresno-Visalia

45.0

55.9

5

Roanoke-Lynchburg

49.4

54.5

6

Little Rock-Pine Bluff

48.6

53.8

7

Jackson, MS

48.3

52.8

8

Colorado Springs-Pueblo

43.9

51.4

9

Spokane

44.2

50.8

10

South Bend-Elkhart

39.1

47.9

* Wired cable, telco, or ADS systems such as satellite.

Top 10 in Markets 100+

DMA
Name

ADS as %
TV HH


ADS as %
Subscription
TV HH*

1

Columbus-Tupelo-W Pnt-Hstn

53.1

60.3

2

Columbia-Jefferson City

51.4

59.9

3

Chico-Redding

51.8

59.6

4

Boise

44.3

59.4

5

Meridian

52.3

58.1

6

Tyler-Longview(Lfkn&Ncgd)

53.6

58.0

7

Missoula

47.0

57.2

8

Idaho Fals-Pocatllo(Jcksn)

45.1

56.3

9

Sherman-Ada

50.0

56.3

10

Abilene-Sweetwater

49.0

54.9

* Wired cable, telco, or ADS systems such as satellite.
Source: TVB and Nielsen


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