The Television Bureau of Advertising, through data obtained by Nielsen Media Research, says "alternative delivery systems" (aka, ADS = satellite & telco providers) now hold just under a 30% market share among all TV homes -- at 29.3%, its highest levels ever.
via MediaPost
Here's some market specific info also from MediaPost:
|
Top 10 in Markets 1-50 |
|||
|
DMA |
ADS as % |
|
|
|
1 |
Albuquerque-Santa Fe |
42.7 |
52.0 |
|
2 |
Salt Lake City |
39.2 |
47.2 |
|
3 |
Greenvll-Spart-Ashevll-And |
42.4 |
46.4 |
|
4 |
Birmingham (Ann and Tusc) |
42.2 |
45.9 |
|
5 |
Memphis |
39.9 |
44.7 |
|
6 |
Dallas-Ft. Worth |
37.0 |
44.4 |
|
7 |
St. Louis |
38.9 |
44.1 |
|
8 |
Sacramento-Stkton-Modesto |
38.1 |
42.3 |
|
9 |
Los Angeles |
35.1 |
40.7 |
|
10 |
Denver |
36.5 |
40.4 |
| * Wired cable, telco, or ADS systems such as satellite. | |||
|
Top 10 in Markets 51-100 |
|||
|
DMA |
ADS as % |
|
|
|
1 |
Shreveport |
57.2 |
62.6 |
|
2 |
Springfield, MO |
49.5 |
60.8 |
|
3 |
Paducah-Cape Girard-Harsbg |
50.7 |
56.3 |
|
4 |
Fresno-Visalia |
45.0 |
55.9 |
|
5 |
Roanoke-Lynchburg |
49.4 |
54.5 |
|
6 |
Little Rock-Pine Bluff |
48.6 |
53.8 |
|
7 |
Jackson, MS |
48.3 |
52.8 |
|
8 |
Colorado Springs-Pueblo |
43.9 |
51.4 |
|
9 |
Spokane |
44.2 |
50.8 |
|
10 |
South Bend-Elkhart |
39.1 |
47.9 |
| * Wired cable, telco, or ADS systems such as satellite. | |||
|
Top 10 in Markets 100+ |
|||
|
DMA |
ADS as % |
|
|
|
1 |
Columbus-Tupelo-W Pnt-Hstn |
53.1 |
60.3 |
|
2 |
Columbia-Jefferson City |
51.4 |
59.9 |
|
3 |
Chico-Redding |
51.8 |
59.6 |
|
4 |
Boise |
44.3 |
59.4 |
|
5 |
Meridian |
52.3 |
58.1 |
|
6 |
Tyler-Longview(Lfkn&Ncgd) |
53.6 |
58.0 |
|
7 |
Missoula |
47.0 |
57.2 |
|
8 |
Idaho Fals-Pocatllo(Jcksn) |
45.1 |
56.3 |
|
9 |
Sherman-Ada |
50.0 |
56.3 |
|
10 |
Abilene-Sweetwater |
49.0 |
54.9 |
| * Wired cable, telco, or ADS systems such as satellite. | |||
| Source: TVB and Nielsen | |||
It would be interesting to see who the primary cable providers are in each of these markets to see if any one cable provider drives more people to ADS.
WordPress isn’t agreeing with me, so I can’t add the interconnects into the post. Suffice it to say, Comcast wins out here. Or loses. They have 4 of the markets in the top 50, 7 in the second 50 and 2 in the bottom 100+. The only other cable company with more than one appearance in the top 50 is Charter, with 3 in top 50 and one in bottom 100+. Time Warner only has one appearance at all, which is Dallas-Ft. Worth, though I thought they have Los Angeles as well. But LA is listed as Adlink, which I’m guessing means more than one cable company shares the market.
But is Comcast over represented because they suck the most, or because they are the #1 cable provider? I would think Time Warner would show up second most if it were just by virtue of being #1, but second is Charter, which has less than 40% of the subscriber base that TWC has.
What I’ve always been puzzled by is why don’t your local telephone companies offer essentially cable TV over their telephone lines. They offer high-speed Internet connection (a.k.a. DSL) so it isn’t because only voice can be carried on it or that it cannot handle the load. If local telephone companies were to do this, it would inject another competitor for cable TV.
Anyone care to take a guess why local telephone companies don’t offer TV channels?
They do now. DSL bandwidth is already bogged up enough (which is why the speeds on cable are faster), but now that fiber optics are being placed in most major metropolitan areas, the telcos are getting in on offering TV. That’s why the title of this post is Satellite, Telco TV Services Near 30% Market Share.
While the competition (cable companies) is a factor (cost, channels), I’d guess the amount of rural households in the DMA is a larger factor.
http://www.satellitetripleplay.com/images/us-dma-map.jpg
Albuquerque is basically all of New Mexico.
SLC is Utah, plus parts of Nevada and Wyoming.
Dallas-Ft Worth includes a big chunk of Texas.
Denver is most of Colorado. Colorado Springs/Pueblo makes up most of the rest of the state.
Memphis includes a slice of Arkansas and a slice of Mississippi.
Stockton/Sacramento is a large piece of California.
and so forth