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TV by the Numbers, By The Numbers: Top US Metro Areas; College Towns Love Us

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December 19th, 2009

Top US Metro Areas By Unique Visitors:

DMA Uniques

No surprise at all the New York and Los Angeles supply the most unique visitors to TV by the Numbers.

Top US Metro Areas By Population Index:

DMA Uniques Index

Again, no surprise that even on a population indexed basis LA is at the top of the list and NYC is #3. Lots more relative interest in the TV business in those two cities.

And in a punching above its weight class situation, Charlottesville, VA (Wahoowa!) is by population index the #2 metro area by visitors. Several other "college towns" are overrepresented by their population indexed unique visitor counts as well (Madison, WI, Columbus, OH, New Haven, CT, Austin, TX).

Results are from Quantcast, and are a months worth of visits ending 12/19.

(46) Comments - Add Yours!

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  1. romo

    We NY have the most cookies….yay….mmmm chocolate chip.

  2. chrisjozo

    I see us Chicagoans are gonna have to step up our game.

  3. daniel patrick

    tucsons not on the list :(

  4. AppleStinx

    Do these indices suggest whether ‘love’ in “college towns love us” is faithful love or one-night stands?

  5. At least at the low-end of the population spectrum (puny college towns with sucky sports teams outside of soccer and lacrosse) the indices suggest a whole lotta nothing much.

    They definitely do not suggest college towns love us. At least not any more than say, “Dollhouse” having a high percentage of DVR viewing suggests that people love “Dollhouse”

  6. Ed

    Anything about international numbers?

  7. the128boy

    Sweet, id like to give a shout out to my fellow Austinites! :)

  8. Theoacme

    Tampa is that low, with Nielsen right there? Wow!

    As for Minneapolis, we have two newspapers and two tv critics here that couldn’t buy a clue about demos if you spotted them a C, an L, a U, AND an E – they’ve always done only total audience, and will probably always do total audience, even if you promised them free Subways for life :(

    I can’t do it all – I need some help!!!

  9. Aaron

    Seems like I’m one of the lone representatives for Lexington. :(

  10. Ed, I’ll do a post with visitors by cities (which includes non-US locations) in the future.

  11. Theoacme, I would assume Nielsen employees don’t need a site like this. :)

  12. Julia, Nielsen perhaps not, but you would likely be surprised how little distribution TV ratings get within organizations (like networks) that buy them.

  13. Ed, no need to wait, all of this data is always available to peruse. Toronto #6 by Uniques, London #9 (of course, that’s with “Unknown” as #1, so otherwise Toronto #5, London #8). You can browse them all:

    http://www.quantcast.com/tvbythenumbers.com/geo/countries#city

    I think a lot of our unknown traffic must come from Brazil. I don’t like Quantcast for this as much as Google Analytics because you can’t see as much. Although unknown (“Not Set”) is high there as well, but on a visits basis (not uniques) London trails only LA and New York, but unfortunately you can’t browse our Google Analytics results as you can w/Quantcast.

  14. AtCat

    Houstonians should come to this website more.

  15. AppleStinx

    Back to that love thing, in reading their ‘how to read our reports’, it seems traffic frequency can be broken down into ‘passers by’, ‘regulars’ and ‘addicts’. I’ll see if I can find a way to those stats.

  16. Yes, but unfortunately, so far as I know, not at the city level.

  17. Evil

    So are you going to be canceled or not?

  18. AppleStinx

    Thanks, Robert.
    Neat is the ability to rank cities by country just by making a search for the country code, in parenthesis. Hey, Brazilian visitors, some of your largest cities are not on the map!

    http://www.quantcast.com/tvbythenumbers.com/geo?contains=%28BR%29&sortby=reach&sortorder=desc&subtab=cities

  19. ed

    I love Charlottesville, even though it is the most self-important nothingburg I’ve ever been to. It’s a town of 50,000 that lives in abject fear of becoming a big city clone of Northern Virginia (pop: 2 million!).

  20. Mel

    Buffalo never makes any list. LOL

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