Fox Dances To Victory Among Adults 18-34, As So You Think You Can Dance Crowns A Winner

Categories: Network TV Press Releases

Written By

December 22nd, 2009

via press release:

FOX DANCES TO VICTORY AMONG ADULTS 18-34

AS “So You Think You Can Dance” CROWNS A WINNER

The two night finale of So You Think You Can Dance combined with Saturday’s stalwart line-up of COPS and AMERICA’S Most Wanted to lead the network to rank No. 1 for the week among Adults 18-34 and Teens.  FOX continues its reign as the No. 1 network of the Fall season, with a 3.4/9 rating and +6% lead over its nearest competitor.

On Tuesday, the So You Think You Can Dance finale performance show delivered a 2.3/7 among Adults 18-49, which was up +2% in Total Viewers compared to last week and +7% versus its prior season average.

On Wednesday, the finale of So You Think You Can Dance in which Russell Ferguson was crowned the winner, delivered a 2.6/8 among Adults 18-49 and showed substantial growth compared to Tuesday’s performance show including +13% among Adults 18-49, +18% among Adults 18-34 and +13% among Total Viewers.

  • SO YOU THINK YOU CAN DANCE also showed impressive growth versus its prior Wednesday average including +13% among Adults 18-49, +8% among Adults 18-34 and +6% in Total Viewers.
  • The SO YOU THINK YOU CAN DANCE finale grew throughout the night and gained in its last half hour versus its first by +17% among Adults 18-49, +17% among Adults 18-34 and +17% in Total Viewers.

On Saturday, COPS and AMERICA’S Most Wanted combined to rank No. 1 for the night among Adults 18-49, Adults 18-34 and Total Viewers.

09/10 FOX Dramas: Live + 7 in Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 12/06/09), FOX’s dramas have shown significant increases among Adults 18-49 including:

09/10 Season thru 12/06   Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change

House                                               5.4/14                                       6.7/16                         +24%

Lie To Me                                           2.8/7                                          3.3/8                          +18%

Glee                                                  3.3/9                                         4.1/10                         +24%

Bones                                                2.8/8                                        3.5/10                          +25%

Fringe                                                2.3/6                                         3.1/7                           +35%

Dollhouse                                          0.9/3                                         1.3/4                           +44%

09/10 FOX Dramas: Live +7 in Total Viewers

Comparing Live+ Same Day vs. Live + 7 ratings (now available through 12/06/09), FOX’s dramas have shown significant increases among Total Viewers including:

09/10 Season thru 12/06   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change

House                                             14.0                                       16.5                         +18%

Lie To Me                                          7.5                                         8.8                          +17%

Glee                                                 7.2                                         8.9                          +24%

Bones                                               9.7                                       11.5                         +19%

Fringe                                               6.1                                        8.0                           +31%

Dollhouse                                    2.2                                     3.0                        +36%

Program Rankers

FOX had 3 of the Top 20 programs among Adults 18-49: THE Simpsons (No. 8), Family Guy (No. 16) and The Cleveland Show (No. 19).

FOX had 6 of the Top 20 programs among Adults 18-34:  THE Simpsons (No. 3), Family Guy (No. 5), CLEVELAND (No. 7), American Dad (No. 11), SO YOU THINK YOU CAN DANCE – Wed (No. 13) and SO YOU THINK YOU CAN DANCE – Tues (No. 20).

FOX had 7 of the Top 20 programs among Teens: Family Guy (No. 2), Simpsons (No. 4), Cleveland Show (No. 5), American Dad (No. 6), HOUSE (No. 13), SO YOU THINK YOU CAN DANCE – Tues (No. 19 tie) and SO YOU THINK YOU CAN DANCE – Wed (No. 19 tie)

FOX had 1 of the Top 20 programs in Total Viewers: THE Simpsons (No. 18).

Week 11/23/09-11/29/09: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS -  DECEMBER 14 - 20, 2009

MONDAY

8:00-9:01            HOUSE (R): (A18?49: 2.1/6, 6.7 Mil Total Viewers)

9:01-10:00            Lie To Me: (A18?49: 2.2/6, 6.6 Mil Total Viewers)

8:00-10:00            FOX PRIME: (A18?49: 2.2/6, 6.7 Mil Total Viewers)

In the 8p hour an encore HOUSE posted a 2.1/6 among Adults 18-49.  HOUSE ranked No. 3 in the 8p hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
At 9p Lie To Me did a 2.2/6 among Adults 18-49 and ranked No. 2 in the 9p hour among Adults 18-49 and Teens and No. 3 in Adults 18-34.  Airing without its original HOUSE lead-in Lie To Me retained 79% of its prior season average (2.8/7).
FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.

TUESDAY

8:00-9:01            SO YOU THINK YOU CAN DANCE: (A18?49: 2.3/7, 6.3 Mil Total Viewers)

9:01-10:01            GORDON RAMSEY’S COOK-A-LONG (S): (A18?49: 1.7/5, 4.0 Mil Total Viewers)

8:00-10:01            FOX PRIME: (A18?49: 2.0/6, 5.2 Mil Total Viewers)

The SO YOU THINK YOU CAN DANCE finale performance show did a 2.3/7 among Adults 18-49, on par with last week and its prior season average (2.4/6).  SO YOU THINK YOU CAN DANCE was up in Total Viewers by +2% compared to last week (6.3 vs. 6.2 Mil) and +7% versus its prior season average (6.3 vs. 5.9 Mil.)

SO YOU THINK YOU CAN DANCE ranked No. 2 in its hour among Adults 18-49 (tie) and No. 3 in Adults 18-34.

At 9p special GORDON RAMSAY COOK-A-LONG LIVE posted a 1.7/5 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and No. 4 in Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.

WEDNESDAY

8:00-10:01            SO YOU THINK YOU CAN DANCE: (A18?49: 2.6/8, 7.1 Mil Total Viewers)

The finale of SO YOU THINK YOU CAN DANCE did a 2.6/8 among Adults 18-49 and showed substantial growth compared to Tuesday’s performance show among Adults 18-49 (+13%, 2.6/8 vs. 2.3/7), Adults 18-34 (+18%, 2.6/8 vs. 2.2/7) and Total Viewers (+13%, 7.1 vs. 6.3 Mil.)

SO YOU THINK YOU CAN DANCE also showed impressive growth versus its prior Wednesday average including +13% among Adults 18-49 (2.6/8 vs. 2.3/7), +8% among Adults 18-34 (2.6/8 vs. 2.4/7) and +6% in Total Viewers (7.1 vs. 6.7 Mil.)

The SO YOU THINK YOU CAN DANCE finale grew throughout the night and gained in its last half hour versus its first by +17% among Adults 18-49 (2.8 vs. 2.4), +17% among Adults 18-34 (2.8 vs. 2.4) and +17% in Total Viewers (7.6 vs. 6.5 Mil.)

SO YOU THINK YOU CAN DANCE won its first hour from 8-9p among Adults 18-49, Adults 18-34 and Teens.

FOX ranked No. 2 for the night among Adults 18-49 and No. 1 in Adults 18-34 and Teens.

THURSDAY

8:00-9:00            BONES (R): (A18?49: 1.6/5, 6.1 Mil Total Viewers)

9:00-10:00            Fringe (R): (A18?49: 1.0/3, 3.1 Mil Total Viewers)

8:00-10:00            FOX PRIME: (A18?49: 1.3/4, 4.6 Mil Total Viewers)

At 8p an encore BONES did a 1.6/5 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and Adults 18-34.

An encore Fringe at 9p did a 1.0/3 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49 and No. 5 among Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.

FRIDAY

8:00-9:00            DOLLHOUSE (S): (A18?49: 0.7/3, 2.1 Mil Total Viewers)

9:00-10:00            DOLLHOUSE: (A18?49: 0.7/2, 2.1 Mil Total Viewers)

8:00-10:00            FOX PRIME: (A18?49: 0.7/2, 2.1 Mil Total Viewers)

DOLLHOUSE at 8p ranked No. 4 in its hour among Adults 18-49 and Adults 18-34. At 9p, a second telecast of DOLLHOUSE ranked No. 4 among Adults 18-49 and No. 3 among Adults 18-34 (tie).

FOX ranked No. 4 in its hour among Adults 18-49 and Adults 18-34.

SATURDAY

8:00-8:30            COPS (R): (A18?49: 1.3/4, 4.4 Mil Total Viewers)

8:30-9:00            COPS 2 (R): (A18?49: 1.5/5, 5.0 Mil Total Viewers)

9:00-10:00            AMW: (A18?49: 1.6/5, 5.2 Mil Total Viewers)

8:00-10:00            FOX PRIME: (A18?49: 1.5/5, 4.9 Mil Total Viewers)

COPS at 8p and Cops 2 at 830p each ranked No. 1 in their respective half hours among Adults 18-49, Total Viewers, Adults 18-34 (tie at 830p)/25-54, Women 18-49/18-34 (tie at 830p)/25-54 and Men 18-49/18-34/25-54.

At 9p, AMERICA’S Most Wanted ranked No. 1 in its hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.

FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Total Viewers, Adults 18-34/25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.

SUNDAY

7:00-8:00            NFL OVER-RUN: (A18?49: 10.9/33, 31.3 Mil Total Viewers)

8:00-8:30            Simpsons (R): (A18?49: 3.8/10, 8.1 Mil Total Viewers)

8:30-9:00            Cleveland Show (R): (A18?49: 2.8/7, 5.9 Mil Total Viewers)

9:00-9:31            Family Guy (R): (A18?49: 3.1/8, 6.3 Mil Total Viewers)

9:31-10:00            American Dad (R): (A18?49: 2.5/6, 5.1 Mil Total Viewers)

7:00-10:00            FOX PRIME: (A18?49: 5.1/14, 13.1 Mil Total Viewers)

FOX’s encore animated comedies combined with the NFL over-run to rank No. 2 for the night among Adults 18-49 and No. 1 among Adults 18-34 and Teens.

FOX's 8-10p animation block outperformed its 8-10p animation lineup the same date last year (12/21/08) by +25% among Adults 18-49 (3.0/8 vs. 2.4/6), +26% among Adults 18-34 (3.4/10 vs. 2.7/8) and +14% in Total Viewers (6.4 vs. 5.6 Mil.)

FOX's 8-10p animation block is also showing significant increases compared to FOX’s 8-10p average with regular programming last Fall and gained +12% among Adults 18-49 (3.7/9 vs. 3.3/8), +13% among Adults 18-34 (4.5/12 vs. 4.0/11) and +7% in Total Viewers (7.5 vs. 7.0 Mil.)

An encore of THE SIMPSONS did a 3.8/10 among Adults 18-49 and so far this season has improved upon its Fall'08 average by +5% among Adults 18-49 (3.9/10 vs. 3.7/9), +2% among Adults 18-34 (4.5/13 vs. 4.4/13) and +3% in Total Viewers (8.2 vs. 8.0 Mil.)

In the 8p half hour THE SIMPSONS ranked No. 2 among Adults 18-49 and No. 1 in Adults 18-34 and Teens.

At 8:30p The Cleveland Show repeat did a 2.8/7 among Adults 18-49.  So far this season The Cleveland Show has outperformed last year’s King Of The Hill Fall average by +23% among Adults 18-49 (3.7/9 vs. 3.0/7), +29% among Adults 18-34 (4.5/12 vs. 3.5/9) and +17% in Total Viewers (7.5 vs. 6.4 Mil.)

The Cleveland Show ranked No. 3 in its half hour among Adults 18-49 and No. 2 among Adults 18-34 and Teens (tie).

At 9p an encore Family Guy did a 3.1/8 among Adults 18-49.  For the 09/10 season FAMILY GUY has out-delivered its Fall'08 average by +11% among Adults 18-49 (4.2/10 vs. 3.8/9), +9% among Adults 18-34 (5.1/13 vs. 4.7/12) and +6% in Total Viewers (8.2 vs. 7.7 Mil.)

FAMILY GUY ranked No. 3 in the half hour among Adults 18-49 and Teens and No. 2 in Adults 18-34.

An American Dad repeat at 9:30p did a 2.5/6 among Adults 18-49 and so far this season has outperformed last year’s Fall delivery by +7% among Adults 18-49 (3.1/7 vs. 2.9/6), +3% among Adults 18-34 (3.7/10 vs. 3.6/9) and +2% in Total Viewers (6.1 vs. 6.0 Mil.)

American Dad ranked No. 3 in the 9:30p half hour among Adults 18-49 and Teens and No. 2 in Adults 18-34.

DECEMBER 14 - 20, 2009

TOTAL PRIMETIME

ADULTS 18?49            ADULTS 18?34            VIEWERS (Mil)

FOX   2.4/7                        FOX            2.2/7                        FOX            6.7

ABC   1.4/4                        ABC            1.1/3                        ABC      4.9

CBS   3.0/9                        CBS            2.0/7                        CBS            11.5

NBC   2.4/7                        NBC            2.1/7                        NBC            7.3

 
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