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USA Tops Primetime Cable Viewership; ESPN Wins 18-49 Demo

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December 22nd, 2009

Driven by WWE Raw and a pile of NCIS repeats, USA topped ESPN for top average primetime cable viewership for the week. ESPN, hurt by  lackluster Monday Night Football ratings (49ers/Cards), still won the weekly primetime cable ratings for adults 18-49.

Nickelodeon remains, as always, on the top of the total day average viewership. No surprise, it was 2009's total day top cable network for average viewership.

Prime-time Average Viewers (Live+SD) Week of  December 14-20, 2009

Network (000s)
USA 2,972
ESPN 2,877
DSNY 2,359
NFLN 2,261
FOXN 2,128
FAM 2,062
TNT 1,979
A&E 1,895
NAN 1,746
TBSC 1,737
HALL 1,582
FX 1,459
TOON 1,412
LIFE 1,385
HIST 1,314
DISC 1,242
HGTV 1,203
AMC 1,190
TLC 1,133
SYFY 1,131
TRU 1,119
SPK 1,049
CMDY 1,023
FOOD 981
LMN 917

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Adults 18-49 Primetime Average (Live+SD)

Network (000s)
ESPN 1,392
USA 1,377
NFLN 1,183
TBSC 1,030
FAM 928
A&E 862
FX 787
TNT 746
DISC 666
DSNY 623
HIST 589
TLC 580
CMDY 570
TRU 556
SYFY 556
AMC 550
SPK 544
EN 543
NAN 490
FOOD 480
MTV 474
HGTV 414
BRAV 391
VH1 386
TOON 385

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,327
NAN 1,605
DSNY 1,596
USA 1,430
TNT 1,284
FOXN 1,198
ESPN 1,191
ADSM 1,127
FAM 1,109
TOON 1,024
TBSC 911
A&E 898
HALL 880
LIFE 808
FX 767
TRU 742
HIST 720
SPK 688
DISC 684
FOOD 656
HGTV 628
AMC 626
TVLD 560
SYFY 555
CMDY 553

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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