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The CW's Ratings Averages Are Well Ahead Of Last Season, But Don't Be Fooled

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December 23rd, 2009

Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season

The CW's ratings averages are now well ahead of last season across the board, but they would be about 20% ahead of last season across the board if they'd just kept their Monday-Friday numbers steady because of the automatic boost to their ratings averages just by dumping Sunday nights. Compared to last season, the CW's Monday-Friday ratings averages are down, but don't be surprised if the CW's crack PR troops can pull one over on the credulous TV media.

Fox continues to be well ahead in all ratings demographic groups vs. last season. While they were certainly helped by a big improvement in the World Series numbers, they were ahead of last season's ratings before the baseball playoffs began.

With ABC down nearly as much as NBC this season, I'm still waiting to read about it in the TV press. Not really. NBC's the designated TV press whipping boy this season, ABC gets a free pass! CBS is still down in nearly every main demo, but compared to NBC and ABC they're broadcast ratings winners!

Season To Date Ratings

CBS again cut into Fox's season 18-49 demo ratings lead in the past week, but it looks like Fox will hang onto the lead for the next 3 weeks until American Idol and 24 arrive and the Fox annual spring ratings beatdowns resume, although the Winter Olympics will be an NBC wildcard this season.

Fox continues its big lead in adults 18-34 ratings. This season is shaping up to be a huge margin of victory for them in that demo. CBS continues to hold both the adults 25-54 rating title (which Fox may challenge depending on how Idol does), and the average viewership title, which is unlikely to be challenged.

You can see past week's broadcast network primetime season to date average TV ratings results here.

Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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