First Stephanopoulos Week Pushes Good Morning America To Best Demos Of The Season

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

December 25th, 2009

Initial curiosity or long term trend? We shall see.

via press release:

“Good Morning America” Posts Best Demo Performance of the Season

“GMA” Extends its Viewing Advantages Over CBS--

28% Among Total Viewers and 26% Among Adults 25-54 vs. A Year Ago

For the week of December 14th ABC’s “Good Morning America” averaged 4.6 million Total Viewers and 1.93 million Adults 25-54. The week, during which ABC News debuted its new anchor team Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, marked GMA’s best performance in the key demo this season.

Week-to-week, “GMA” grew its demo audience by 10,000 Adults 25-54 and increased the demo gap with CBS’ “Early Show” by 7%. This was ABC’s largest weekly demo lead over CBS (720,000) of the season.

Compared to a year ago, “GMA” extended its viewing advantages over “Early Show” by 28% among Total Viewers and 26% among Adults 25-54.

Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.” The Emmy Award-winning morning news program airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network.

MORNING NEWS (Week of December 14, 2009)

Total Viewers Adults 25-54 Households

ABC       4,600,000   1.6/11; 1,930,000   3.5/13

NBC       5,980,000   2.2/15; 2,690,000   4.4/16

CBS       2,870,000   1.0/7; 1,210,000   2.2/8

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 12/14/09, 12/7/09, and 12/15/08)

 
© 2014 Tribune Digital Ventures