“Days Of Our Lives” Equals Its Highest Women 18-49 Rating In a Year

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via press release:

‘DAYS OF OUR LIVES’ EQUALS ITS HIGHEST WOMEN 18-49 RATING IN A YEAR AND ITS TOP WOMEN 18-34 RESULT IN 11 MONTHS

FOR THE DECEMBER 14-18 WEEK, ‘DAYS’ IS #1 IN THE VALUABLE WOMEN 18-34 DEMO

THIS SEASON, ‘DAYS’ IS GENERATING ITS BIGGEST AUDIENCES IN WOMEN 18-49 AND TOTAL VIEWERS IN THREE YEARS

‘DAYS’ IS DELIVERING THE SEASON’S BIGGEST YEAR-TO-YEAR GAINS FOR ANY MAJOR-NET DAYTIME DRAMA IN WOMEN 18-49 AND TOTAL VIEWERS

UNIVERSAL CITY, Calif. – December 28, 2009 – For the week of December 14-18, “Days of our Lives” (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) tied for #2 among network daytime series in the women 18-49 demographic and ranked #1 outright in the women 18-34 race.

“Days of our Lives” matched its highest women 18-49 rating, a 1.4, in the past year (since the week of December 8-12, 2008) and matched its highest women 18-34 rating, a 1.1, in 11 months (since January 12-16, 2009).

Season to date, “Days of our Lives” is tied for #2 in both the women 18-49 race and the women 18-34 category.

“Days of our Lives” is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.

Season to date, “Days of our Lives” is up 6 percent in women 18-49 (981,000 vs. 923,000), up 11 percent in women 25-54 (1.078 million vs. 969,000) and up 12 percent in total viewers (3.2 million vs. 2.8 million).  “Days” is generating the biggest year-to-year gains for any daytime drama on any major network in women 18-49 viewers, women 25-54 viewers and total viewers.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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