via press release:
Univision #1 Network in the Country in Overall Prime on Three Nights Last Week among Adults 18-34
NPM Broadcast Prime Highlights Week of 12/21/09
• Univision was the #1 network in the country on three nights, Tuesday (982,000), Wednesday (929,000) and Friday (902,000) among ALL Adults 18-34 not just Hispanics; making it the 14th time this season Univision garners the top position. Additionally, last week the network also ranked #1 among Teens 12-17 on four nights (Monday through Wednesday and Friday).
• Among Adults 18-49, Univision was the #2 ranked network on Friday (1.6 million) night in overall primetime and ranked #3 on Monday, Tuesday and Wednesday.
• The 9pm Univision novela, “Sortilegio” (Love Spell), was the most watched program on Tuesday (1.4 million) and Wednesday (1.2 million) night among Adults 18-34.
• Univision had the top 2 most watched programs in primetime on Friday night among Adults 18-34 and Teens 12-17 with #1 being the second hour (8-9pm) of a special presentation of “Un Gancho al Corazon” (A Blow to The Heart) and at #2 the two-hour presentation of “En Nombre del Amor” (In the Name of Love). Additionally, among Adults 18-49 these programs took the second and third position for the night.
• Univision finished the week as the 3rd most-watched network in primetime among Adults 18-34 (802,000) and Teens 12-17 (194,000), out-delivering FOX, ABC and CW.
• Last week in overall primetime, Univision was the #1 network among Kids 2-11 (403,000). Additionally, Univision was the 5th most-watched network in primetime last week among Total Viewers 2+ (3.0 million), Adults 18-49 (1.5 million), out-delivering CW.
• Univision out-delivered ABC, CBS, NBC or FOX every night among Adults 18-34, on 5 out of 7 nights among Adults 18-49 and Teens 12-17, and 2 out of 7 nights among Persons 2+.
• For the week, Univision had 7 of the Top 30 Programs in primetime among Adults 18-34, 8 of the Top 30 among Teens 12-17 and 3 of the Top 30 programs among Adults 18-49.
• Univision’s special airing of Cine Especial featuring the film, “Jesus, El Niño Dios” on Christmas Eve attracted 2.0 million Total Viewers 2+, 1.0 million Adults 18-49 and 587,000 Adults 18-34. The movie saw strong year-to-year audience growth among Adults 18-34 (+22%), Adults 18-49 (+11%) and across other key demographics.
• “Sabado Gigante” (Giant Saturday) helped Univision take the #3 position on Saturday night, beating NBC and CBS among Adults 18-34 (556,000), Teens 12-17 (340,000) and ranked #2 behind ABC among Kids 2-11 (340,000). Additionally, “Sabado Gigante” delivered more Adult 18-34 viewers than the entire CBS Saturday night line-up; ABC’s “Castle” special and NBC’s “Mercy” and “Law And Order”.
• Sunday night’s special presentation of “Latin Grammy 2009”, delivered more Adults 18-34 (694,000) than ABC’s Sunday Movie of The Week featuring “The Sound of Music;” CBS’s “Cold Case” 10pm special, the Sunday Movie special featuring “Jessie Stone: Thin Ice” and FOX’s “Brothers”. For the night, Univision ranked as the #4 network among Adults 18-34, beating ABC.
Fox, NBC, CBS, and ABC should take a hint and air more hot chicks dancing. I don’t speak Spanish, but the women are muy caliente. Also, another reason to tune in, when I channel surf it seems like Spanish language networks air fewer commercials. Finally, Univision is always good for a soccer match.
Shows on Univision and Telemundo always have new episodes mon-fri no matter what day or month is it, they never repeat an episode, I wish English networks did the same, have new episodes year round and stop those stupid hiatus
You can bet TVs would be on in hispanic households even on holidays. Novelas are conversation topics and loyal viewers can’t afford to miss one episode, or risk losing the story’s thread. Variety shows are good ice-breakers for get-togethers too. One can picture a bunch of guests, strangers to each other, in front of a TV set watching something that will trigger a comment, or better yet, a full blown conversation and sometimes a shootout.
MyNetwork TV tried the style of programing used by the Spanish networks but failed to get an audience. In my market they had already stopped before I could view any. Maybe a cable channel that airs this style of schedule would be a smart thing to try.
The Spanish speaking audience is probably the fastest growing group in this country so my guess is this will happen more and more as the audience grows. Maybe before long speaking spanish will be required to get good TV shows?