Disney XD Delivers Record-Setting Year in 2009

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via press release:

Disney😄 Delivers Record-Setting Year in 2009

2009 is Disney😄’s Most-Watched Year on Record in Prime and Total Day

in Total Viewers and Target Kid and Boy Demographics

In Total Day, Disney😄 Delivers the Largest Growth of All Kid-Targeting

Cable Networks Across Core Kid and Boy 6-14, 6-11 and 9-14 Demos

Disney😄 is Cable’s Growth Leader in Prime in Tweens 9-14,

and Leads All Kid-Targeting Nets in Gains Across Key Demos

Since its Re-Launch on 2/13/09, Disney😄 Posts Solid Double-Digit Percent

Gains Over Toon Disney in Prime and Total Day Across-the-Board

2009

Driven series like “Phineas and Ferb,” “Zeke and Luther” and “Naruto Shippuden,” along with Disney theatricals “Cars,” “The Incredibles” and “Ratatouille,” Disney😄 delivered its largest annual  audience in the net’s history in Total Day (includes Toon Disney) in Total Viewers (260,000) and across all key kid targets including Kids 6-14 (118,000), Boys 6-14 (74,000), Kids 6-11 (94,000) and Boys 6-11 (59,000), posting solid double-digit percent increases in all key breaks.

  • Impressively, Disney😄 was the growth leader among all kid-targeting cable networks in Total Day in Kids 6-14 (+42% – 118,000 vs. 83,000), Boys 6-14 (+35% – 74,000 vs. 55,000), Kids 6-11 (+36% – 94,000 vs. 69,000), Boys 6-11 (+28% – 59,000 vs. 46,000), Tweens 9-14 (+59% – 70,000 vs. 44,000) and Boys 9-14 (+61% – 45,000 vs. 28,000).

  • Since its re-launch on 2/13/09, Disney😄 exceeded year-ago Toon Disney averages in Total Day across all key demos including by 13% in Total Viewers (260,000 vs. 230,000), by 43% in Kids 6-14 (120,000 vs. 84,000) and by 36% in Boys 6-14 (76,000 vs. 56,000).

In Prime, 2009 was Disney😄’s most-watched year on record in Total Viewers (310,000) and in target measures Kids 6-14 (141,000), Boys 6-14 (91,000), Kids 6-11 (112,000), Tweens 9-14 (82,000) and Boys 9-14 (55,000).

  • Echoing Total Day results, Disney😄 was the 2009’s growth leader among all cable networks in Tweens 9-14 (+95% – 82,000 vs. 42,000), and the leader of all kid cable networks in Kids 6-14 (+55% – 141,000 vs. 91,000), Boys 6-14 (+34% – 91,000 vs. 68,000), Kids 6-11 (+44% – 112,000 vs. 78,000), Boys 6-11 (+22% – 72,000 vs. 59,000) and Boys 6-14 (+83% – 55,000 vs. 30,000).
  • Since the net’s re-launch on 2/13/09, Disney😄 out-delivered year-ago Toon Disney averages by solid double-digit percentages across the board including by 19% in Total Viewers (308,000 vs. 258,000), by 60% in Kids 6-14 (144,000 vs. 90,000) and by 40% in Boys 9-14 (94,000 vs. 67,000).

Source: NMR, final national U.S. ratings, most current, 2009: 12/29/08-12/27/09; Year-Ago: 12/31/07-12/28/08, Live + 7.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).  Disney XD: 2/13/09-12/27/09. Toon Disney: 2/15/08-12/28/08. Kid-targeted networks excludes pre-school targeted Nick Jr.

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