Disney XD Delivers Record-Setting Year in 2009

Categories: Network TV Press Releases

Written By

December 30th, 2009

via press release:

Disney XD Delivers Record-Setting Year in 2009

2009 is Disney XD’s Most-Watched Year on Record in Prime and Total Day

in Total Viewers and Target Kid and Boy Demographics

In Total Day, Disney XD Delivers the Largest Growth of All Kid-Targeting

Cable Networks Across Core Kid and Boy 6-14, 6-11 and 9-14 Demos

Disney XD is Cable’s Growth Leader in Prime in Tweens 9-14,

and Leads All Kid-Targeting Nets in Gains Across Key Demos

Since its Re-Launch on 2/13/09, Disney XD Posts Solid Double-Digit Percent

Gains Over Toon Disney in Prime and Total Day Across-the-Board

2009

Driven series like Phineas and Ferb,” “Zeke and Luther” and “Naruto Shippuden,” along with Disney theatricals “Cars,” “The Incredibles” and “Ratatouille,” Disney XD delivered its largest annual  audience in the net’s history in Total Day (includes Toon Disney) in Total Viewers (260,000) and across all key kid targets including Kids 6-14 (118,000), Boys 6-14 (74,000), Kids 6-11 (94,000) and Boys 6-11 (59,000), posting solid double-digit percent increases in all key breaks.

  • Impressively, Disney XD was the growth leader among all kid-targeting cable networks in Total Day in Kids 6-14 (+42% - 118,000 vs. 83,000), Boys 6-14 (+35% - 74,000 vs. 55,000), Kids 6-11 (+36% - 94,000 vs. 69,000), Boys 6-11 (+28% - 59,000 vs. 46,000), Tweens 9-14 (+59% - 70,000 vs. 44,000) and Boys 9-14 (+61% - 45,000 vs. 28,000).

  • Since its re-launch on 2/13/09, Disney XD exceeded year-ago Toon Disney averages in Total Day across all key demos including by 13% in Total Viewers (260,000 vs. 230,000), by 43% in Kids 6-14 (120,000 vs. 84,000) and by 36% in Boys 6-14 (76,000 vs. 56,000).

In Prime, 2009 was Disney XD’s most-watched year on record in Total Viewers (310,000) and in target measures Kids 6-14 (141,000), Boys 6-14 (91,000), Kids 6-11 (112,000), Tweens 9-14 (82,000) and Boys 9-14 (55,000).

  • Echoing Total Day results, Disney XD was the 2009’s growth leader among all cable networks in Tweens 9-14 (+95% - 82,000 vs. 42,000), and the leader of all kid cable networks in Kids 6-14 (+55% - 141,000 vs. 91,000), Boys 6-14 (+34% - 91,000 vs. 68,000), Kids 6-11 (+44% - 112,000 vs. 78,000), Boys 6-11 (+22% - 72,000 vs. 59,000) and Boys 6-14 (+83% - 55,000 vs. 30,000).
  • Since the net’s re-launch on 2/13/09, Disney XD out-delivered year-ago Toon Disney averages by solid double-digit percentages across the board including by 19% in Total Viewers (308,000 vs. 258,000), by 60% in Kids 6-14 (144,000 vs. 90,000) and by 40% in Boys 9-14 (94,000 vs. 67,000).

Source: NMR, final national U.S. ratings, most current, 2009: 12/29/08-12/27/09; Year-Ago: 12/31/07-12/28/08, Live + 7.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).  Disney XD: 2/13/09-12/27/09. Toon Disney: 2/15/08-12/28/08. Kid-targeted networks excludes pre-school targeted Nick Jr.

 
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