via press release:
FOX CLAIMS 4th QUARTER VICTORY FOR FIRST TIME IN NETWORK’S HISTORY
Bests CBS by +6% In Adult Demo To Rank No. 1, Gains +14% Year Over Year
Marking a first in the network’s history, FOX has won the Fall season among Adults 18-49. Averaging a 3.3/9, FOX outperformed its nearest competitors by +6% in the adult demo, +35% among Adults 18-34 and +50% among Teens. In addition to dominating the quarter by placing first during seven of the season’s 14 weeks – the most Fall weekly wins ever for the network – FOX is the only major broadcast network to post a year-over-year gain in the key Adults 18-49 audience this Fall:
Major Broadcast Network Year-Over-Year Fall Primetime Averages (9/21-12/27/09, Most Current):
FOX: +14%
CBS: -3%
ABC: -7%
NBC: - 7%
Source: The Nielsen Company, NTI, 4Q09 vs. 4Q08. Primetime. Most Current.
FOX also significantly enhanced its performance across the week during the fourth quarter, growing its Fall rating average on five nights – more than twice as many nights as any other broadcast network. Thanks to successful pairings such as HOUSE and Lie To Me on Mondays and Bones with FRINGE on Thursdays, along with using SO YOU THINK YOU CAN DANCE to platform new comedy Glee, FOX boosted its performance this Fall by +69% on Mondays, +38% on Wednesdays, +52% on Thursdays, +11% on Saturdays and +13% on Sundays.
Additional FOX Fall 2009 Highlights:
- FOX brought two new primetime hits to audiences this Fall: The Cleveland Show and Glee.
- The Cleveland Show ranks as the season’s No. 1 new half-hour series among Adults 18-49 and the No. 1 new program among Adults 18-34, Teens, Men 18-34, Male Teens, and Persons 12-34.
- Glee is the season’s No. 1 new hour among Adults 18-34 and Teens, while ranking as the No. 1 new show among Women 18-49 and Women 18-34. Additionally, Glee ranks as the No. 1 show overall among Female Teens.
- In addition, Glee has broadcast prime’s highest concentration of Adults 18-49 with a household income of $100K+ and has one of the most educated audiences (4+ years of college) in broadcast prime.
- Even with fewer hours of programming per week than other major networks, FOX had 2 shows in Top 10 among Adults 18-49 (HOUSE and Family Guy), 5 shows in the Top 10 among Adults 18-34 (HOUSE, Family Guy, THE Simpsons, The Cleveland Show and Glee), and 6 shows in the Top 10 among Teens (Family Guy, The Cleveland Show, THE Simpsons, American Dad, Glee and HOUSE) this Fall.
- Based on the weeks for which complete DVR data is available, FOX grew among Live viewing (+8%), Live + Same Day (+11%) and Live + 7 Day (+17%) streams -- the only network to show such growth in the Fall.
- FOX dominated among commercial (C3) ratings as well during fourth quarter. FOX’s C3 average excluding sports is up +6% versus the comparable weeks last year, while the other major networks are down (CBS: -8%; ABC: - 6%, NBC: -14%). In addition, based on C3, FOX has 4 shows among the Top 10 (HOUSE, Family Guy, THE Simpsons and The Cleveland Show) – more than any other network.
- While growing its audience this Fall, FOX also saw the median age of its viewers drop to 42 (down from 43 at this time last year), six years younger than the network with the next youngest audience. Year over year, ABC and CBS each aged one year in the Fall (to 51 and 54, respectively), while NBC increased three years (to 48).
ABOUT FOX BROADCASTING COMPANY
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2008-2009 season at No. 1 for the fifth consecutive year – a feat that hasn’t been achieved since the mid-1990s – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. This season, FOX ranked No. 1 in the November broadcast television sweep, winning by the largest margin of victory achieved by any network in the November sweep in five years. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
Is the reason it’s had a good fall because it has SYTYCD on, it’s making a big thing of Glee and The Cleveland Show. But is it a big reality show thats propelled it to number one, and with talk of saturation is it likely to be short lived?
NO, fox evened out it schedule, putting show with better ratings in lower spots and boosting the ratings of the time slots it was lossing badly
Will FOX risk airing SYTYD twice next season as well?
Bill/bert, FOX is trending on twitter because of the Time-Warner dispute. Hurry up and capitalize!
J.R. we were early and there’s not really anything new to post…though I did see a story about how Disney is throwing their support to FOX in the deal saying TWC pays $25 for the basic cable content it winds up charging $60-$70 for. Maybe tomorrow, or Friday for sure if FOX pulls the plug on TWC in some markets.
There’s also a bit of a kerfuffle over Fox in Dallas. TWC claims it’s on a must-carry contract, not a negotiation contract, or something like that, so they refuse to drop it, no matter what happens.
And Fox just rejected arbitration. http://www.broadcastingcable.com/article/442083-News_Corp_s_Carey_Rejects_Arbitration_or_Interim_Carriage_in_TWC_Retrans_Dispute.php
Edit: Huh, it didn’t occur to me, but I guess Brighthouse is part of TWC, so Orlando and Tampa will lose Fox, too.
And now of course Fox appears to being of TWC entirely tomorrow:
http://www.hollywoodreporter.com/hr/content_display/news/e3id839769e9efdcc3acc5275a07803c15c
Really effective pairings when you think about. Fox’s success was based actually working like a cohesive network.
Shock of shock, FOX isn’t all that upset with Fringe’s numbers. Shock I say.
And yes, that was sarcasm.
If FOX is doing well I guess it is because racism is alive and well.
I watch much more on FOX than anything else. If they’re off in NY for an extended period of time, I will jump to FIOS just for them.
pay fox what it deserves, get rid of nbc [obaba network].
I’m pretty sure the reason why Fox has all this success is because of House, Lie To Me, and GLEE! Glee literally took over my life and a lot of other people’s lives. (in a good way) Thanks Fox!
I LOVE FOX BECAUSE OF “TWO & 1/2 MEN RERUNS”
FOX IS SO AWESOME THAT THEY ARE SMART ENOUGH TO RUN TWO
EPISODES SIDE BY SIDE……..FOX ROCKS!!!!!!!!!!!!!
THANKS FOX TV FOR THE GOOD TASTE YOU HAVE TO RUN CHARLIE
SHEEN’S HARD WORK, OUR COMEDY KING’S SPECIAL MOMENTS, A SUCCESSFUL RUN
OF 7 SEASONS, 200 EPISODES..WE AMERICANS LOVE TO LAUGH, THIS SHOW ALWAYS MAKES US LAUGH.
THEN ON MONDAY NIGHT ON CBS, WE LOVE TO WATCH THE NEW VERSIONS OF “TWO AND 1/2 MEN” SOOOOOOOOOOO FUNNNNNNNNNNNNNNNNNNNNNNN!!!!!
CHARLIE IN CHURCH SOOOOO FUNNNNNNNNY THIS WEEK….
FOX should stick with Dollhouse