via press release:
Ratings Highlights for 2009
Final National Ratings
SOAPnet Sets All Time High Viewing Records in Prime in 2009
Growing its Audience for the 8th Consecutive Year in Prime,
2009 Ranks as SOAPnet’s Most-Watched Year Ever in Total Viewers
2009 Stands as SOAPnet’s Most-Watched Year
in the Net’s History in Target Women 18-49
“All My Children” and “One Life To Live” Hit All Time Annual Highs in Viewers and Women 18-49, Posting Hefty Double-Digit Percent Increases Year to Year
SOAPnet (2009)
SOAPnet delivered a record setting year in 2009, generating the Net’s largest Total Viewer (353,000) and Women 18-49 (133,000) audiences of all-time in Prime. Impressively, SOAPnet posted its 8th consecutive year of growth in Prime in Total Viewers.
- Year-to-year, SOAPnet grew by a solid 9% in Total Viewers (353,000 vs. 325,000) and by a substantial 18% in Women 18-49 (133,000 vs. 113,000).
“All My Children” (M-F, 8:00-9:00 p.m.)
“All My Children” delivered its largest annual audience ever on SOAPnet in Total Viewers (462,000) and Women 18-49 (175,000).
- Versus 2008, “All My Children” increased by an impressive 24% in Total Viewers (462,000 vs. 374,000) and by a greater 42% in Women 18-49 (175,000 vs. 123,000).
“One Life To Live” (M-F, 9:00-10:00 p.m.)
“One Life To Live” hit new highs in 2009, generating its largest Total Viewer (441,000) and Women 18-49 (172,000) audiences of all time on SOAPnet.
- Compared to 2008 levels, “One Life To Live” garnered huge increases up by 19% in Total Viewers (441,000 vs. 371,000) and by 32% in Women 18-49 (172,000 vs. 130,000).
Source: Nielsen Media Research (National Ratings, 2009: 12/28/08-12/27/09, Most Current: Live + SD blended with Live + 7, when available).
Wow, that’s about a fifth of the actual viewers who tune in to ABC everyday. If only SoapNet would drop becoming a garbage-reality TV sellout and keep focusing on soaps. So sick of reality TV
It does appear that the soap opera viewer losses being experienced by ABC during daytime are being made up by SoapNet as viewers migrate to watching soaps in the evening or on weekends.
I wondered what kind of ratings SOAPNet was getting. Can’t complain about year-to-year growth.
Are AMC and OLTL the channel’s top draws? Would think so, since it only mentioned those, and they do air in prime slots in prime-time.
Is this rating good enough to save OLTL from cancellation?
I am a big fan of watching on SoapNet so count me in.
I am a SoapNet viewer for the soaps and using the network for DVR usage. SoapNet used to be my most favorite net outside of ESPN a few years ago when they used to show the classic soaps but that reality garbage has ruined that net.
Its good to see the ABC Soaps score good on SoapNet in Prime Time hours. I think ABC should always tie in SoapNet when it comes to their ratings on the main network.
The only program I watch on Soapnet is Ryan’s Hope! I watch my soaps
on their original networks because I find all their pop-ups on the bottom of the screen, so irritating! While the networks do it also, they are far less intrusive. I am also disapointed that they are gearing towards the teen shows, and reality programs! I could watch
other channels for that! I wish soapnet would air vintage soaps, then I would be back!
It’s funny how they axed classic soaps like Knots Landing for shows that aren’t really soaps yet their highest rated shows are the daytime soaps. SOAPnet, just show soaps!
Is it just me or does anyone else find it strange that General Hospital ratings are not mentioned.
I don’t see any proof here that reality/non-soap shows on SoapNet are doing poorly. All that the press release talks about is AMC and OLTL, which is understandable given that they and SoapNet are all owned by Disney. (Interesting how the other ABC soap, GH, doesn’t get a mention…)
I do know that when SoapNet aired Another World, the numbers were dreadful. One figure that was quoted was a 0.0 in the demo. About a year ago, I also recall that BH 90210, I believe, absolutely trounced classic soaps in viewership. The SoapNet people were basically like, “Look, we have to air what brings in the viewers. If more people would watch classic soaps, they would get aired more.”
So sure, you can have people here saying they don’t like some of the programming and different things should be aired. But they were aired, and apparently flopped miserably.
Really? I heard that they were very happy with Knots’ numbers, they just couldn’t afford it because of the licensing fees that Warner Brothers wanted to charge them.
no mention of Being Erica ratings? thats like their flagship show only primetime series they have exclusive rights to in the US
I actually read something of this extent a while ago and GH was mentioned, as well as the OTHER soaps it AIRS. The top soaps watched on Soapnet were 1) AMC 2) Days 3) OLTL 4) Y&R and 5) GH. GH was in last place, and was only show to lose viewership on SOAPNET. It would be nice if they would configure the repeats into the ratings sysytem so it would be a proper presantation of who is watching them. Maybe they would consider it if SOAPNET aired All currently aired soaps, maybe once ATWT goes off the air, they should aquire the rights to Bold and Beautiful and then hey would consider doing it since all shows had another chance for airing. I think if they did the numbers would look different.
I think the actual top 7 would be
1) YR
2) AMC or BB
3) AMC or BB
4) Days
5) OLTL
6) GH
7) ATWT