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Cable News Ratings for Wednesday, December 30, 2009

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December 31st, 2009

Live + Same Day Cable News Daily Ratings for December 30, 2009

P2+ Total Day
FNC – 1,151,000 viewers
CNN – 472,000 viewers
MSNBC –319,000 viewers
CNBC – 194,000 viewers
HLN –286,000 viewers

P2+ Prime Time
FNC – 1,607,000 viewers
CNN – 697,000 viewers
MSNBC –579,000 viewers
CNBC – 203,000 viewers
HLN –559,000 viewers

25-54 Total Day
FNC –293,000 viewers
CNN –134,000 viewers
MSNBC –82,000 viewers
CNBC – 53,000 viewers
HLN- 115,000 viewers

25-54 Prime Time
FNC – 389,000 viewers
CNN – 180,000 viewers
MSNBC –146,000 viewers
CNBC – 90,000 viewers
HLN – 186,000 viewers

35-64 Total Day
FNC – 560,000 viewers
CNN – 208,000 viewers
MSNBC – 162,000 viewers
CNBC – 99,000 viewers
HLN - 156,000 viewers

35-64 Prime Time
FNC –664,000 viewers
CNN – 296,000 viewers
MSNBC –275,000 viewers
CNBC – 108,000 viewers
HLN –287,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 833,000 viewers (249,000) (451,000)
American Morning- 342,000 viewers (116,000) (162,000)
Morning Joe- 260,000 viewers (53,000) (163,000)
Squawk Box- 106,000 viewers (35,000) (73,000)
Morning Express w/ Meade- 303,000 viewers (132,000) (175,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,194,000 viewers (522,000) (1,112,000)
Situation Room—624,000 viewers (128,000) (214,000)
Hardball w/ C. Matthews—520,000 viewers (98,000) (238,000)
Fast Money —183,000 viewers (a scratch w/51,000) (96,000)
Prime News —189,000 viewers (74,000) (106,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier – 2,153,000 viewers (452,000) (981,000)
Situation Room—558,000 viewers (146,000) (263,000)
Ed Show—556,000 viewers (112,000) (256,000)
Mad Money— a scratch w/113,000 viewers (a scratch w/32,000) (69,000)
Prime News – 207,000 viewers (77,000) (134,000)

7PM - P2+ (25-54) (35-64)
The Fox Report W/ Shep – 1,740,000 viewers (422,000) (836,000)
CNN Tonight – 509,000 viewers (158,000) (233,000)
Hardball w/ C. Matthews – 605,000 viewers (141,000) (289,000)
Kudlow Report – 130,000 viewers (a scratch w/21,000) (63,000)
Issues– 276,000 viewers (102,000) (142,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 1,898,000 viewers (403,000) (771,000)
Campbell Brown – 510,000 viewers (147,000) (250,000)
Countdown w/ K. Olbermann – 686,000 viewers (141,000) (313,000)
Ultimate Fist Fighting: Fistful – 198,000 viewers (101,000) (85,000)
Nancy Grace – 735,000 viewers (246,000) (393,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 1,469,000 viewers (336,000) (604,000)
Larry King Live —857,000 viewers (195,000) (341,000)
Rachel Maddow Show —705,000 viewers (176,000) (345,000)
Bio: Richard Branson— 190,000 viewers (54,000) (91,000)
Joy Behar- 574,000 viewers (141,000) (221,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta —1,455,000 viewers (427,000) (618,000)
Anderson Cooper 360 — 726,000 viewers (198,000) (297,000)
Countdown w/ K. Olbermann – 345,000 (120,000) (166,000)
Inside the Mind of Google – 222,000 viewers (114,000) (149,000)
Nancy Grace –384,000 viewers (173,000) (254,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,037,000 viewers (334,000) (530,000)
Anderson Cooper 360 — 551,000 viewers (181,000) (235,000)
Rachel Maddow Show —347,000 viewers (122,000) (181,000)
Mad Money – a scratch w/113,000 viewers (a scratch w/26,000) (72,000)
Showbiz Tonight-- 252,000 viewers (124,000) (172,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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