via press release:
JULY 7 BRAND EVOLUTION POWERS SYFY TO MOST-WATCHED YEAR IN HISTORY AMONG WOMEN 18-34, WOMEN 18-49 AND WOMEN 25-54
RECORD-SETTING SIX MOST-WATCHED MONTHS INCLUDES BEST FOURTH QUARTER EVER IN TOTAL VIEWERS, ADULTS 18-34, ADULTS 18-49, WOMEN 18-34 AND WOMEN 18-49
SYFY'S THREE MOST-WATCHED ORIGINAL SEASONS AIRED IN 2009 -- Warehouse 13, Eureka AND Ghost Hunters
Syfy.com Posts Most Trafficked Year Ever in All Key Metrics
New York, NY -- December 30, 2009 -- Powered by the game-changing July 7 brand evolution, 2009 became the most watched year in Syfy's 17-year history among Women 18-34, Women 18-49 and Women 25-54.
Along with its #8 finish in Adults 18-49 for 2009, this marks Syfy's best Fourth Quarter ever among total viewers, Adults 18-34, Adults 18-49 (finishing #6, up from 2008's 4Q #9 finish) and the key women's demos (Women 18-34 and Women 18-49).
Audience gains were fueled by a diverse, imagination-driven programming schedule led by freshman sensation Warehouse 13, Eureka (3rd season), Ghost Hunters (5th season) and Destination Truth (3rd season)-- all hitting series highs in 2009 -- along with the Friday one-two punch of Stargate Universe (first season) and Sanctuary (2nd season).
2009 Brand Evolution (July-December)
During this period, Syfy soared to the #5 slot among cable entertainment networks in Adults 25-54 (751,000) and #6 in Adults 18-49 (668,000).
Along with the most-watched six-month period ever in total viewers and Adults 18-49, the brand evolution sparked the channel's top July-December performance among Adults 18-34 (averaging 267,000 viewers), Adults 18-49 (668,000), Adults 25-54 (751,000), and total viewers (1,386,000) compared to previous July-December time periods
This also generated new viewers (vs. 3Q '08) with total viewers +12%; Adults 18-34 + 19%; Adults 18-49 +13%, and Adults 25-54 +11%.
Syfy out-delivered its upscale viewers by +11% among Adults18-49 with $75K+ income and +17% among Adults 18-49s with $100K+ income
Fourth Quarter Ratings Highlights (vs 4Q '08)
Syfy finished as the #6 entertainment cable entertainment network in both Adults 25-54 and Adults 18-49, improving over last year's 9th place Adult 18-49 ranking
Syfy placed in the top 10 among total viewers, all key male demos and among Women 25-54
Syfy jumped +15% in Adults 18-34 (289,000), +10% in Adults 18-49 (699,000), +6% in Adults 25-54 (766,000) and +4% in total viewers (1,396,000)
Syfy rose +18% in Women 18-34 (132,000), +13% in Women 18-49 (334,000) and +8% in Women 25-54 (357,000)
Syfy also leaped +13% in Men 18-34 (157,000), +8% in Men 18-49 (365,000) and +4% in Men 25-54 (409,000)
2009 Ratings Highlights
Syfy was the 6th ranked entertainment cable entertainment network among Adults 25-54
Syfy ranked #8 among Adults 18-49, improving over last year's 9th place finish
Syfy also finished in the top ten among total viewers and Men 18-34, Men 18-49 and Men 25-54
Year-to-date, Syfy improved its upscale deliveries by +13% in Adults 18-49 with $75K+ income and +17% among Adults 18-49s with $100K+ income, in addition to garnering its best year ever in Women 18-34, Women 18-49, and Women 25-54.
2009 Syfy Programming Highlights
The most successful series in Syfy history, Warehouse 13 averaged a 2.8 HH rating, 1.62 million Adults 18-49, 2.03 million Adults 25-54 and 3.9 million total viewers. This is the highest-rated and most-watched season ever for a Syfy original series in Adults 25-54 and total viewers.
The second half of Eureka's season three delivered a 2.3 HH rating, 540,000 Adults 18-34, 1.38 million Adults 18-49, 1.7 million Adults 25-54 and 3.15 million total viewers.
This marks the first time Eureka has averaged over three million total viewers for a season and is also the program's best performance ever in Adults 18-34 and Adults 25-54.
Best season ever for any Syfy original series in Adults 18-34, Adults 18-49, Women 18-49 and Women 25-54.
Ghost Hunters shattered the franchise record in total viewers (2.99 million), Adults 18-34 (834,000) Adults 18-49 (1.845 million) and Adults 25-54 (1.92 million), along with a 2.1 HH rating. Compared to season four, this represented increases of +5% in HH rating, +7% in total viewers, +11% in Adults 18-34, +7% in Adults 18-49, +8% in Adults 25-54 and +17% in Women 18-34.
Destination Truth's season three averaged a 1.6 HH Rating, 2.2 million total viewers, 659,000 Adults 18-34, 1.3 Million Adults 18-49 and 1.38 million Adults 25-54, far and way its best season ever in the key demos.
The full season which includes Live + 7 DVR viewing data, Stargate Universe's first year has averaged 2.57 million total viewers, 1.63 million Adults 25-54, 1.43 million Adults 18-49 and 600,000 Adults 18-34, along with a 1.9 HH rating.
Compared to the 2008-09 Stargate Atlantis season 5, SGU jumped 51% in Adults 18-34, 33% in Adults 18-49, 28% in Adults 25-54 and 22% in total viewers.
Sanctuary Live+7 DVR viewing data for its second season to-date is averaging a 1.6 HH rating, 2.1 million total viewers, 1.245 million Adults 25-54 and 967,000 Adults18-49.
Scare Tactics
The fall season averaged a 0.96 HH rating, 355,000 Adults 18-34, 767,000 Adults 18-49, 768,000 Adults 25-54 and 1.39 million total viewers.
Compared to the Fall 2008 season, Scare Tactics was up +11% in Adults 18-34, +28% in Adults 18-49, +24% in Adults 25-54 and +26% in total viewers.
Syfy.com (preliminary final 2009 data)
2009 marks Syfy.com's best year ever in all key metrics with double digit increases year to year across the board
3.6 million unique users (+11% vs 2008); 5.7 million visits (+14%); 33.7 million page views (+16%); 5.3 million video streams (+39%)
Time spent is 15.7 minutes per visit (+33%) and 25.2 minutes per unique (+38%)
Syfy Game Center, Sci Fi Wire, DVICE and Fidgit all delivered their best years ever in page views as well
Syfy Rewind has its best year ever in streams and time spent
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imaginegreater.)
Wow, this is some really hard-hitting spin. The hardest hitting I’ve seen so far.
It sounds like they are frantically and intensely advertising to potential advertisers for the network. Are they worried?
Anyway, good luck.
their prospects for advertising are much better than your prospects for the return of SGA. BTW, do you ever read any of the other press releases from any of the other networks? It’s just what networks do. All of them.
I wonder how you can say that since I don’t have any prospects for the return of SGA? Or, maybe that’s what you mean: Something is better than nothing.
I’ve read some press releases from other networks, and this is still one of the most hard hitting I’ve ever seen, not only for Syfy – but period.
Thanks for the response Robert.
Perhaps Robert sees any criticism of Syfy as an attack on his favorite series Stargate Universe?
Screw, sga – it was frequently funny, but thats about the only thing that it had going for it – its not as if that was brilliant scifi either. If they for season two drop the pretentious fluff and bring some funny, then we can talk.
Otherwise yay, the TEN network in Aus dropped them *g*
SGA was good its first few years, and then it had problems. So I can understand the view of the last 2 years not being great; they weren’t. But they were still better than SGU, and SGA had more potential. But, whatever it’s gone now. Pretentious or not, some might say “screw SGU”. Thanks for the info on the TEN network *g*
I love the person at Syfy who comes up with these releases! Of course it’s probably not just ‘one person’ but still. Only the CW comes close with that ‘breathless feel’ of a Syfy release. But I think Syfy’s still the best in consistently picking stuff to write releases about on a weekly basis. (I’m only being a little bit facetious.)
The title of this one’s interesting since we just had Robert’s Stat article concerning Syfy for some independent comparison. Hmm. I wonder if they did this release because of that article? They fear TVbytheNumbers!
Morena, your last comment didn’t make it here (though future ones will). My comment was inappropriate and I’ve removed it. I’ve seen a lot of your comments over the last month or so, and I conclude that if Syfy had not canceled SGA, you wouldn’t have cared about SGU (you might not have liked it, but you wouldn’t have cared). So it is apparent to me that the reason you are SO tweaked by SGU is because of SGA.
Kermonk, I’m not really sure if you’re tweaked or just a troll, but it’s clear it’s not SGA in your case. But I’ll take your comment as sarcasm since I don’t watch SGU
===Morena says:
Wow, this is some really hard-hitting spin. The hardest hitting I’ve seen so far.
It sounds like they are frantically and intensely advertising to potential advertisers for the network.
—Robert Seidman says:
BTW, do you ever read any of the other press releases from any of the other networks? It’s just what networks do.
—immer says:
I love the person at Syfy who comes up with these releases! Of course it’s probably not just ‘one person’ but still. Only the CW comes close with that ‘breathless feel’ of a Syfy release.
LOL, maybe we are reading something more into these releases than what’s there, but I too feel like I’m listening to a slick talking con artist trying to sell me snake oil when I read the Syfy releases.
And I don’t hate SGU, so it’s not about hatin’ on the newbie, but it does irk me when they try and make SGA sound like it was performing sooo badly, in order to justify it being ended for Universe. Especially since Atlantis (and the network as a whole) didn’t get the energetic promotional push junior has been blessed with.
I’m SO sick of all the dissing of SGU. It’s clearly more popular than SGA was, based upon the viewership numbers. (I don’t know how it fares compared to SG1, but I suspect SG1 wins, since SGU is just starting out compared to that long-lived show.)
IMO what we have here is the down-side of the internet, where the vocal minority get a feeling of self-actualization out of being negative.
It doesn’t matter that many, many people like SGU, these folks will take every opportunity to venomously hate on it. Why? Because it will bring back their supposed favorite? No. Because SGU is in danger of failing if it isn’t re-tooled to fit these peoples’ advice? No, I’ve reached the conclusion that, for the most part, these people are complaining _just_because_they_can_.
Time to get over yourselves instead of campaigning against the only Stargate offering that’s out there.
Can someone explain to me how they spin the title/first paragraph to be all about how women are drawn in by their ridiculously bad re-branding, but then talk in the second paragraph about how the actual shows is what’s actually drawing the numbers?
I’m pretty sure I watch SCIFI for the shows (which they point mostly existed before the change), and not that text-speak and boring typography seduces me everytime! Bleh.
Can they get a new press release writer, please?
“I’m SO sick of all the dissing of SGU. It’s clearly more popular than SGA was, based upon the viewership numbers.”
And that’s a lie.