CNN, Lifetime, MSNBC, Comedy Central, TBS Lead 2009 Cable Network Primetime Adults 18-49 Losers

Categories: Cable TV

Written By

January 2nd, 2010

CNN lost an average of 179,000 adults 18-49 viewers in primetime in 2009 vs. 2008, the most of any cable network for the year. Lifetime, MSNBC, Comedy Channel and TBS rounded out the top 5 losers in that primetime demographic. The losses for the news networks aren't surprising considering the 2008 election boost, however Fox News' losses were tiny by comparison. TBS' losses were likely due in part to the fact they had the highly rated baseball ALCS in 2008 vs. the not as well rated NLCS in 2009. As far as Lifetime and Comedy Channel, your guess is as good as mine.

Cable Networks, 2009 vs. 2008 Adults 18-49 audience losers.

Primetime, Monday-Sunday, 8-11pm, Adults 18-49 (000s)

Network 2009 2008 Change % Change
CNN 222 401 -179 -45%
LIFETIME 509 611 -102 -17%
MSNBC 238 317 -79 -25%
COMEDY 590 667 -77 -12%
TBSC 1068 1128 -60 -5%
MTV 527 578 -51 -9%
NAN 555 602 -47 -8%
SPK 591 637 -46 -7%
TVLD 244 289 -45 -16%
HALL 206 239 -33 -14%
TWC 90 108 -18 -17%
AMC 416 433 -17 -4%
GALA 91 107 -16 -15%
VH1 474 485 -11 -2%
SYFY 607 616 -9 -1%
FOXN 379 387 -8 -2%
WE 133 140 -7 -5%
TVGN 97 102 -5 -5%
SPD 132 137 -5 -4%
BIO 75 78 -3 -4%
ENN 47 48 -1 -2%
CNBC 82 83 -1 -1%

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For the list of top adults 18-49 audience gainers click here.


There are many target age/gender demographic targets for different cable networks and adults 18-49 is just one of the important ones (for example, news networks target adults 25-54). Likewise, total day ratings are relatively more important for some cable networks, like those targeting younger viewers, than primetime.

 
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