Food Network, BET, USA, FX, ESPN Lead 2009 Cable Network Primetime Adults 18-49 Gainers

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Food Network gained an average of 117,000 adults 18-49 viewers in primetime in 2009 vs. 2008, the most of any cable network for the year. BET, USA, FX and ESPN rounded out the top 5 gainers in that primetime demographic.

Cable Networks, 2009 vs. 2008 Adults 18-49 Top 25 audience gainers.

Primetime, Monday-Sunday, 8-11pm, Adults 18-49 (000s)

Network 2009 2008 Change % Chg
FOOD 558 441 117 27%
BET 412 331 81 24%
USA 1383 1317 66 5%
FX 780 715 65 9%
ESPN 1108 1043 65 6%
TLC 553 491 62 13%
TRAV 256 201 55 27%
TRU 524 471 53 11%
DIY 50 na 50 n/a
APL 240 203 37 18%
BRAV 494 459 35 8%
LMN 228 197 31 16%
HGTV 448 418 30 7%
EN 383 357 26 7%
NFLN 118 93 25 27%
SOAP 164 139 25 18%
FAM 613 588 25 4%
AEN 706 688 18 3%
DISC 673 655 18 3%
HIST 564 547 17 3%
VS 166 150 16 11%
NGC 205 189 16 8%
FSC 24 10 14 140%
OXYG 225 212 13 6%
ID 88 76 12 16%

For the list of the cable primetime adults 18-49 audience losers click here.

There are many target age/gender demographic targets for different cable networks and adults 18-49 is just one of the important ones. Likewise, total day ratings are relatively more important for some cable networks, like those targeting younger viewers, than primetime.

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