“Good Morning America” Cuts Demo Gap With “Today” to Smallest Margin Since August

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

January 4th, 2010

via ABC:

January 4, 2010

Ratings Report: ABC News Programming

For the Week of December 21, 2009

“Good Morning America” Cuts Demo Gap With “Today” to Smallest

Margin Since August and Smallest Total Viewing Margin in a Month

“GMA” Extends its Viewing Advantages Over CBS By 25% Among

Total Viewers and 15% Among Adults 25-54 vs. a Year Ago

For the week of December 21st, ABC’s “Good Morning America” averaged 4.49 million Total Viewers and a 1.5/11 among Adults 25-54. “GMA” cut into “Today’s” Adult 25-54 & total viewing leads both week to week (A25-54: -29%; Total Viewers: -14%) and year to year (A25-54: -2%; Total Viewers: -1%). This marks the smallest demo gap between the two programs in more than four months and the smallest total viewing gap in a month.

Compared to a year ago, “GMA” extended its viewing advantages over “Early Show” by 25% among Total Viewers and 15% among Adults 25-54.

Please note: Due to the Christmas holiday, all three morning newscasts were excluded from the average on Thursday 12/24 (Christmas Eve) & Friday 12/25 (Christmas Day). The weekly average for all three networks is based on three days (Monday-Wednesday).

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of December 21, 2009), three day average

Total Viewers Adults 25-54 Households

ABC              4,490,000     1.5/11; 1,910,000     3.4/13

NBC              5,670,000     2.0/15; 2,450,000     4.2/16

CBS              2,830,000     1.0/7; 1,200,000      2.2/8

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 12/21/09, 12/14/09, and 12/22/08)

ABC News Media Relations:  Alyssa Ziegler Apple (212) 456-1624

Natalie Raabe (212) 456-2418

 
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