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Cable News Ratings for Thursday, December 31, 2009

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January 4th, 2010

Live + Same Day Cable News Daily Ratings for December 31, 2009

P2+ Total Day
FNC – 1,052,000 viewers
CNN – 632,000 viewers
MSNBC –224,000 viewers
CNBC – 185,000 viewers
HLN –254,000 viewers

P2+ Prime Time
FNC – 1,272,000 viewers
CNN – 825,000 viewers
MSNBC –230,000 viewers
CNBC – 191,000 viewers
HLN –404,000 viewers

25-54 Total Day
FNC –281,000 viewers
CNN –206,000 viewers
MSNBC –78,000 viewers
CNBC – 65,000 viewers
HLN- 97,000 viewers

25-54 Prime Time
FNC – 290,000 viewers
CNN – 260,000 viewers
MSNBC –96,000 viewers
CNBC – 109,000 viewers
HLN – 132,000 viewers

35-64 Total Day
FNC – 508,000 viewers
CNN – 279,000 viewers
MSNBC – 99,000 viewers
CNBC – 103,000 viewers
HLN - 133,000 viewers

35-64 Prime Time
FNC –555,000 viewers
CNN – 355,000 viewers
MSNBC –98,000 viewers
CNBC – 101,000 viewers
HLN –190,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 874,000 viewers (269,000) (509,000)
American Morning- 342,000 viewers (119,000) (160,000)
Morning Joe- 258,000 viewers (67,000) (148,000)
Squawk Box- 154,000 viewers (46,000) (106,000)
Morning Express w/ Meade- 227,000 viewers (122,000) (159,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck Special – 945,000 viewers (246,000) (417,000)
Situation Room—785,000 viewers (149,000) (269,000)
MSNBC Special—289,000 viewers (83,000) (125,000)
Fast Money —149,000 viewers (a scratch w/39,000) (74,000)
Prime News —229,000 viewers (83,000) (115,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier – 1,428,000 viewers (306,000) (582,000)
Situation Room—650,000 viewers (199,000) (279,000)
MSNBC Special —237,000 viewers (78,000) (117,000)
Mad Money— a scratch w/123,000 viewers (a scratch w/40,000) (87,000)
Prime News – 251,000 viewers (65,000) (108,000)

7PM - P2+ (25-54) (35-64)
The Fox Report W/ Shep – 1,406,000 viewers (322,000) (560,000)
CNN Tonight – 648,000 viewers (227,000) (308,000)
MSNBC Special – 268,000 viewers (82,000) (154,000)
Bubble Decade – a scratch w/76,000 viewers (a scratch w/18,000) (a scratch w/49,000)
With All Due Respect– 283,000 viewers (100,000) (133,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor Special – 1,427,000 viewers (316,000) (572,000)
CNN Tonight – 817,000 viewers (259,000) (345,000)
MSNBC Special – 247,000 viewers (114,000) (123,000)
10 Years In the Making – a scratch w/92,000 viewers (a scratch w/45,000) (a scratch w/47,000)
Nancy Grace – 522,000 viewers (197,000) (256,000)

9 PM - P2+ (25-54) (35-64)
Hannity Special – 1,208,000 viewers (242,000) (538,000)
Larry King Live —733,000 viewers (203,000) (307,000)
MSNBC Special —208,000 viewers (85,000) (74,000)
American Greed— 240,000 viewers (152,000) (143,000)
Joy Behar- 420,000 viewers (124,000) (189,000)

10 PM P2+ (25-54) (35-64)
Glenn Beck New Years Special —1,180,000 viewers (312,000) (554,000)
Anderson Cooper Special Edition — 923,000 viewers (317,000) (412,000)
MSNBC Special – 234,000 (89,000) (97,000)
American Greed – 242,000 viewers (130,000) (113,000)
Nancy Grace –305,000 viewers (92,000) (146,000)

11 PM P2+ (25-54) (35-64)
All American New Years —1,816,000 viewers (527,000) (887,000)
CNN New Years Eve Live — 1,673,000 viewers (715,000) (839,000)
MSNBC Special —140,000 viewers (93,000) (74,000)
Carson Daily NYE Special (11:00– 11:30pm) – 445,000 viewers (226,000) (224,000)
Til Debt Do Us Part (11:30pm – 12:00am) – a scratch w/94,000 viewers (a scratch w/51,000) (a scratch w/48,000)
Showbiz Tonight-- 195,000 viewers (a scratch w/50,000) (78,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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