WWE RAW Live and Nearly DVR-Proof 52 Weeks a Year

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Included in a New York Times homage to WWE (they’re not selling wrestling, they’re selling fun!) is this quote from Chris McCumber, EVP of marketing at USA Network:

“It’s about the only 52-week, live, DVR-proof show going,” said McCumber.  The “Raw” show is new every week of the year, and because it is live with sports elements, Mr. McCumber suggested, it is less likely to be recorded on a digital video recorder and played back later — with the commercials skipped.

He said that “Raw” was up 17 percent in total viewers on USA over the last year.

I especially liked  Mr.  McCumber’s designation of  “with sports elements” rather than calling it “sports.”

blog comments powered by Disqus