"The Secret Life of the American Teenager" and "Make It or Break It" Set Records for ABC Family

Categories: Cable TV

Written By

January 5th, 2010

via press release:

Ratings Highlights for Monday, January 4, 2010

Final National Ratings

The Season Debut of “The Secret Life of the American Teenager” Becomes

ABC Family’s Most-Watched Telecast Ever in Key 12-34 and Teen Demos,

and Stands as the Series’ 2nd-Most-Watched Episode in Viewers

“Secret Life” is TV’s No. 1 Telecast of the Season in Female Teens, Cable’s No. 1 Telecast in Females 12-34 and Cable’s No. 1 Scripted Telecast in Viewers 12-34

“Secret Life” is Cable’s No. 1 Scripted Premiere of the 2009/10 Season

Across Key Targets Including Adults 18-49, Topping Recent

Premieres of TNT’s “Men of a Certain Age” and FX’s “Nip/Tuck”

“Secret Life” is Monday’s No. 1 TV Telecast in Females 12-34, Teens

and Female Teens, and Cable’s No. 1 Telecast in Target Women

The Return of Last Summer’s Freshman Sensation “Make It or Break It

Posts Series Highs in Total Viewers and Target Demos

Make It or Break It” Qualifies as Monday’s No. 2 Cable Telecast in

Females 12-34, Teens and Female Teens, Behind Only “Secret Life”

“The Secret Life of the American Teenager” (8:00-9:00 p.m.)

The season 2B premiere of “The Secret Life of the American Teenagerhit series highs, becoming ABC Family’s most-watched telecast of all time in Viewers 12-34 (3.0 million/3.2 rating), Females 12-34 (2.5 million/5.4 rating), Teens (1.6 million/6.5 rating) and Female Teens (1.4 million/11.9 rating).  In addition, 2B’s debut stood as the show’s second-most-watched episode on record in Total Viewers (4.5 million), behind only last summer’s Season 2 debut (6/22/09 – 4.7 million).

Impressively, Monday’s “Secret Life” debuted as TV’s No. 1 telecast of the 2009/10 season in Female Teens, cable’s No. 1 telecast in Females 12-34 and cable’s No. 1 scripted telecast in Viewers 12-34.

  • “Secret Life’s” return stood as cable’s No. 1 scripted premiere this season across key targets including Adults 18-49 (2.12 million), topping the recent series/season debuts of TNT’s “Men of a Certain Age” (2.08 million) and FX’s “Nip/Tuck” (1.90 million).
  • “Secret Life” ranked as Monday’s No. 1 TV telecast in Females 12-34, Teens and Female Teens, cable’s No. 1 telecast in Women 18-34 (1.0 million/3.1 rating) and Women 18-49 (1.5 million/2.3 rating), and the No. 1 scripted telecast on all TV in Women 18-34 (1.0 million/3.1 rating) and Viewers 12-34.
  • At 8 o’clock, “Secret Life” swept cable’s No. 1 rank in the hour across all target demos, and stood as cable’s No. 1 scripted telecast in the hour in Total Viewers.
  • “Secret Life” surged over its Summer 2A finale (9/7/09) by hefty margins across the board, including by nearly 1 million Total Viewers (4.5 million vs. 3.6 million), by 17% in Adults 18-34 (1.4 million vs. 1.2 million), by 17% in Adults 18-49 (2.1 million vs. 1.8 million) and by 36% in Viewers 12-34 (3.0 million vs. 2.2 million).

Make It or Break It” (9:00-10:00 p.m.)

In its return, the debut of last summer’s break-out freshman hit, “Make It or Break It,” garnered series highs in Total Viewers (2.7 million), Adults 18-49 (1.2 million/0.9 rating), Women 18-49 (926,000/1.4 rating), Viewers 12-34 (1.7 million/1.8 rating), Females 12-34 (1.5 million/3.3 rating), Teens (1.0 million/4.1 rating) and Female Teens (931,000/7.7 rating).

  • Make It or Break It” stood as Monday’s No. 2 cable telecast in Females 12-34, Teens and Female Teens, behind “Secret Life,” cable’s No. 3 telecast in Women 18-34 and No. 4 in Viewers 12-34.
  • “Make It or Break It” recorded ABC Family’s best deliveries in the hour ever in Viewers 12-34 (1.7 million), Females 12-34 (1.5 million), Teens (1.0 million) and Female Teens (931,000), and the net’s best numbers on record with regular programming (excludes “25 Days of Christmas”) in Total Viewers (2.7 million), Adults 18-49 (1.2 million) and Women 18-49 (926,000).
  • “Make It or Break It” vaulted over its 1A debut across all demos including by 8% in Total Viewers (2.7 million vs. 2.5 million), by 16% in Adults 18-34 (701,000 vs. 605,000), by 20% in Adults 18-49 (1.2 million vs. 1.0 million) and by 31% in Viewers 12-34 (1.7 million vs. 1.3 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: 1/4/10; Year-Ago: 1/5/09; 2009/10 season: 9/28/09-1/4/10; ABC Family: Nov. ’01- to date.

 
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