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TV Ratings: Boise State; The Bachelor Top Night, Heroes Slides at 9pm

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January 5th, 2010

Due to the nature of live sports programming the ratings for FOX (Fiesta Bowl)are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.


Scoreboard FOX ABC CBS NBC Uni CW
Adults 18-49: rating/Share 4.2/11 3.1/8 2.7/7 2.0/5 1.4/4 0.4/1
Adults 18-34: Rating/Share 3.5/10 2.9/8 1.8/5 1.7/5 1.5/4 0.4/1
Total Viewers (million) 12.85 8.54 9.41 4.88 3.71 1.01

FOX won night with The Fiesta Bowl, followed by ABC with the premiere of The Bachelor and CBS with reruns.

The premiere of Conveyor Belt of Love came in second to Boise St. vs. TCU in the 10pm hour.

There was two hours of Heroes on NBC and with the Fiesta Bowl I'm not sure anything can be read into the fate of Heroes once it moves back to 9pm next week, but last night it fared worse in the 9pm hour than it did in the 8pm hour.

The Bachelor: On the Wings of Love from 8-10pm drew an average audience of 9.5 million viewers and a 3.3/8 in Adults 18-49 and was up over its season premiere a year ago in both total viewers (9%) and Adults 18-49 (6%) and was its highest with young adults since April 2007 and was the 2nd most-watched opener of the show in 9 seasons.  Outside of the Fiesta Bowl, it was number one with adults 18-34 for the night.

From 8:30pm-11 The Fiesta Bowl averaged a 4.4/11 with adults 18-49 and 13.1 million viewers, but again these are preliminary non time-zone adjusted numbers that are subject to move revision than normal.

As ever, CBS had strong performance from repeats of its Monday night lineup, particularly The Big Bang Theory.

In Late-Night Local People Meters Monday night:

  • Conan O'Brien (1.0/4 in 18-49 in local people meters) out-delivered CBS's Late Show (0.9/4) in Nielsen's 24 local markets with People Meters. 
  • At 12:35 a.m., Jimmy Fallon (0.6/3 in 18-49 in local people meters) topped CBS's LATE Late Show (0.4/3). 

Full details:

Time Net Show 18-49 Rating/Shr Viewers (Millons)
         
8:00 ABC The Bachelor: On The Wings of Love (Premiere) 3.0/8 9.11
  CBS How I Met Your Mother (R) 2.3/6 6.97
  NBC Heroes 2.3/6 5.30
  FOX Pregame/Fiesta Bowl: Boise State vs. TCU 4.0/10 12.79
  CW One Tree Hill (R) 0.5/1 1.29
         
8:30 CBS Accidentally on Purpose (R) 2.1/5 6.66
         
9:00 FOX Fiesta Bowl: Boise State vs. TCU 4.5/11 13.53
  ABC The Bachelor: On The Wings of Love (Premiere) 3.6/9 9.96
  CBS Two and a Half Men  (R) 3.2/8 11.97
  NBC Heroes 2.1/5 4.57
  CW Gossip Girl (R) 0.3/1 0.73
         
9:30 CBS The Big Bang Theory (R) 3.5/8 10.92
         
10:00 FOX Fiesta Bowl: Boise State vs. TCU 4.1/11 12.221
  ABC Conveyor Belt of Love (Premiere) 2.7/7 6.53
  CBS CSI: Miami  (R) 2.4/6 9.98
  NBC The Jay Leno Show 1.5/4 4.78

You can see TV ratings from other recent Overnight ratings reports here.

All numbers are Live+SD.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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