Univision #1 Network in the Country in Overall Prime on Three Nights among Adults 18-34

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via press release:

Univision #1 Network in the Country in Overall Prime on Three Nights among Adults 18-34 for Two Consecutive Weeks

NPM Broadcast Prime Highlights Week of 12/28/09

•     For the second consecutive week, Univision was the #1 network in the country on three nights, Monday (1.0 million), Tuesday (1.1 million) and Wednesday (1.2 million) among ALL Adults 18-34 not just Hispanics.

•     Among Adults 18-49, Univision was the #2 ranked network on Wednesday (1.9 million) night in overall primetime behind CBS and ranked #3 on Tuesday (2.0 million) and Friday (1.6 million) night.  Additionally, Univision out-delivered FOX, NBC and CW among Total Viewers 2+ making it the #3 ranked primetime network on Tuesday (3.8 million) and Wednesday (4.0 million) night.

•     Univision’s “Sortilegio” (Love Spell), was the most-watched program on Monday (1.4 million), Tuesday (1.5 million) and Wednesday (1.6 million) night among Adults 18-34.  Additionally, among Adults 18-49 the novela ranked within the Top 5 programs each night.

•    Univision finished the week as the 4th most-watched network in primetime among Adults 18-34 (828,000) beating CBS and CW and ranked #3 among Teens 12-17 (181,000) and Kids 2-11 (402,000).  Additionally, Univision was the 5th most-watched network in primetime last week among Total Viewers 2+ (3.0 million), Adults 18-49 (1.5 million); out-delivering CW.

•    Univision out-delivered ABC, CBS, NBC or FOX 6 out of 7 nights among Adults 18-34 and Teens 12-17, on 5 out of 7 nights among Adults 18-49 and 4 out of 7 nights among Persons 2+.

•    For the week, Univision had 5 of the Top 30 Programs in primetime among Adults 18-34, 8 of the Top 30 among Teens 12-17 and 3 of the Top 30 programs among Adults 18-49.

•    Univision’s New Year’s Eve special “Feliz 2010!” (Happy 2010) attracted 2.9 million Total Viewers 2+, 1.4 million Adults 18-49 and 744,000 Adults 18-34; out-delivering the entire Thursday night lineup of FOX, CBS and CW among Adults 18-34.

•    On Saturday night, Univision was the #3 network in primetime thanks to “Sabado Gigante” (Giant Saturday), beating NBC and ABC among Adults 18-34 (486,000), Teens 12-17 (102,000) and ranked #2 behind FOX among Kids 2-11 (289,000).  Additionally, “Sabado Gigante” delivered more Adult 18-34 viewers than the entire ABC Saturday night line-up; and NBC’s “Mercy” and “Law and Order”.

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