2010 BCS ON FOX AUDIENCE UP FROM ‘09
The complete 2010 Bowl Championship Series on FOX (three games) averaged a 7.9/13 household/share and 13.4 million viewers, flat with last year’s rating for the same three games, but up +1% in average audience (13.4 mill vs. 13.3 mill). This marks FOX Sports’ fifth consecutive major sports event/package to post audience increases over the previous year (MLB All-Star Game, MLB League Championship Series, MLB , NFL Regular Season and BCS).
FOX Sports concluded its presentation of 2010 Bowl Championship Series last night with coverage of the FEDEX ORANGE BOWL. The close game that featured Georgia Tech take on Iowa averaged a 6.8/11 average household rating/share with 10.9 million viewers, up +26% over last year’s Orange Bowl (Cincinnati/Virginia Tech, 5.4/9, 9.3 million viewers). Against last year’s comparable third BCS game, the 2009 TOSTITOS FIESTA BOWL that featured powerhouses Ohio State and Texas, the game is down -35% (10.4/17; 17.1 mill).
Atlanta led all markets with an impressive 21.5/32, followed by Birmingham (19.6/27), Columbus (18.9/29) and New Orleans (12.8/19).